Facebook Advert Creation Basics

Facebook AdvertsLearn HowFacebook Advert Creation Basics Contents Facebook advert creation basics Page Post Engagement adverts Engage audiences with video adverts Page Like adverts Clicks to Website adverts Website Conversions App Install and Engagement adverts Event Response adverts Offer Claim adverts Video Views Local Awareness adverts The Carousel format Dynamic adverts Dynamic adverts for travel Slideshow adverts Lead adverts Canvas adverts Reach and Frequency Brand polling Facebook Advert Creation Basics With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts, and click to learn more. Page post engagement Page post engagement Get more people liking, commenting on and sharing your posts. You'll reach more of the people who like your Page and new audiences. Page Likes Build your Page audience by getting more Page Likes. It's a great way to connect with new customers and learn more about your audience. Clicks to website Clicks to website Bring more people to your website from Facebook. When people click on your advert, you can send them to any page on your website – including your online store. Website conversion Website conversions Track actions that people take on your website after they have seen your Facebook advert. This data helps you to understand who comes to your site and what they're responding to so you can make your adverts (and website) even better. App installs App installs Grow your app by getting more people to install it. You can get your advert to the right people based on device, OS and more. And when they tap your advert, they'll go directly to the app store install page. App engagement App engagement Get more people to engage with your app and take them to specific parts of your app, such as the purchase page for an item or a screen where they can register or start a download Event responses Event responses Let people know about your special event with a Facebook advert. When people see it, they can join, and the event will be added to their Facebook calendar. They'll also get reminders for the event, and you can keep track of how many people have responded. Offer claims Offer claims Create special offers to get more people doing business with you. You can offer discounts or other rewards – it's up to you. You decide how long your offer runs for, who sees it, how many people can claim it and more. Video views Video views Create engaging adverts that feature your videos and tell your story. Your audiences can view your video adverts in News Feed on desktop and mobile devices. Local awareness Local awareness Easily reach people in the area around your business. Just start with your business address and the area that you want to reach, and we'll show your advert to as many people on Facebook as possible within the selected area. Slideshows Slideshows Bring your business to life without the restrictions of full video. These lightweight video adverts ensure that people all over the world can view your brand's story on almost any Internet-connected device. Carousel adverts Carousel adverts Advertise multiple products, services or promotions without having to create multiple adverts. The Carousel format offers flexibility and multiple creative options – while also lowering your cost per click. Dynamic adverts Dynamic adverts Make your adverts even more targeted and relevant to customers. Dynamic adverts help reinforce customer interest by featuring products that individuals have viewed on your website or mobile app. We'll even provide reports on which adverts are doing best. Lead adverts Lead adverts With Lead adverts, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up on them. Learn the skills to move your business forwards. Take our free online training. Facebook for Business is an official site from Facebook Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page. Facebook Blueprint: eLearning to help you better leverage Facebook advertising to drive real business results. Facebook IQ: Insights to help marketers understand people across generations, geographies, devices and time. Marketing on Facebook Drive Online Sales Increase Local Sales Promote Your App Raise Brand Awareness Generate leads Pages Adverts Targeting How People See Adverts Instagram Adverts Advertising Policies Learn How Your Facebook Page How Facebook Adverts Work Measuring Results Creating an Advert Business Manager Power Editor Tips and recommendations Advertising Guide Blueprint eLearning Blueprint Webinars Success Stories News Get Help Facebook Basics