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Facebook Advert Creation Basics
Facebook AdvertsLearn HowFacebook Advert Creation Basics
Contents
Facebook advert creation basics
Page Post Engagement adverts
Engage audiences with video adverts
Page Like adverts
Clicks to Website adverts
Website Conversions
App Install and Engagement adverts
Event Response adverts
Offer Claim adverts
Video Views
Local Awareness adverts
The Carousel format
Dynamic adverts
Dynamic adverts for travel
Slideshow adverts
Lead adverts
Canvas adverts
Reach and Frequency
Brand polling
Facebook Advert Creation Basics
With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more.
Have a look at what you can accomplish with Facebook Adverts, and click to learn more.
Page post engagement
Page post engagement
Get more people liking, commenting on and sharing your posts. You'll reach more of the people who like your Page and new audiences.
Page Likes
Build your Page audience by getting more Page Likes. It's a great way to connect with new customers and learn more about your audience.
Clicks to website
Clicks to website
Bring more people to your website from Facebook. When people click on your advert, you can send them to any page on your website – including your online store.
Website conversion
Website conversions
Track actions that people take on your website after they have seen your Facebook advert. This data helps you to understand who comes to your site and what they're responding to so you can make your adverts (and website) even better.
App installs
App installs
Grow your app by getting more people to install it. You can get your advert to the right people based on device, OS and more. And when they tap your advert, they'll go directly to the app store install page.
App engagement
App engagement
Get more people to engage with your app and take them to specific parts of your app, such as the purchase page for an item or a screen where they can register or start a download
Event responses
Event responses
Let people know about your special event with a Facebook advert. When people see it, they can join, and the event will be added to their Facebook calendar. They'll also get reminders for the event, and you can keep track of how many people have responded.
Offer claims
Offer claims
Create special offers to get more people doing business with you. You can offer discounts or other rewards – it's up to you. You decide how long your offer runs for, who sees it, how many people can claim it and more.
Video views
Video views
Create engaging adverts that feature your videos and tell your story. Your audiences can view your video adverts in News Feed on desktop and mobile devices.
Local awareness
Local awareness
Easily reach people in the area around your business. Just start with your business address and the area that you want to reach, and we'll show your advert to as many people on Facebook as possible within the selected area.
Slideshows
Slideshows
Bring your business to life without the restrictions of full video. These lightweight video adverts ensure that people all over the world can view your brand's story on almost any Internet-connected device.
Carousel adverts
Carousel adverts
Advertise multiple products, services or promotions without having to create multiple adverts. The Carousel format offers flexibility and multiple creative options – while also lowering your cost per click.
Dynamic adverts
Dynamic adverts
Make your adverts even more targeted and relevant to customers. Dynamic adverts help reinforce customer interest by featuring products that individuals have viewed on your website or mobile app. We'll even provide reports on which adverts are doing best.
Lead adverts
Lead adverts
With Lead adverts, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up on them.
Learn the skills to move your business forwards.
Take our free online training.
Facebook for Business is an official site from Facebook Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.
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Facebook Basics
Sunday, August 21, 2016
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Universe's Invisible SalesForce is always working
The Universe's Invisible SalesForce is always working. #amreading https://t.co/iTYHdZFch7 #Authors #Writers #Ian1 pic.twitter.com/bK8lhdGTkV
— M LeMont (@MisterSalesman) August 21, 2016
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Monday, August 8, 2016
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Mental illness is caused by a chemical imbalance in the brain
BAD SCIENCE
July 29, 2016
5:25 p.m.
Here Are Some Common Misconceptions About Human Behavior
By Jesse Singal
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Photo: SuperStock
If you’re a regular Science of Us reader, you probably know that people believe a lot of things about human behavior and psychology that just aren’t true. Because human beings and brains are so complicated, and because there are so many ideas that feel intuitively correct, but either haven’t passed scientific muster or haven’t been rigorously tested in the first place, it’s easy for false beliefs to set in and spread.
That’s why a post on BPS Research Digest by friend of Science of Us Christian Jarrett is so useful. Jarrett helpfully runs down “10 of the Most Widely Believed Myths in Psychology.”
This, to me, is arguably the most interesting one:
Mental illness is caused by a chemical imbalance in the brain
One survey in the US from a few years ago found that over 80 per cent of people believed that mental illness is caused by a chemical imbalance in the brain. In fact, ask any psychiatrist or neurologist and if they’re honest they’ll tell you that no one knows what the “correct” balance of chemicals in the brain should be. Part of the support for the imbalance idea comes from the fact that anti-depressant medication alters levels of neurochemicals in the brain, but of course that doesn’t mean that a chemical imbalance causes the problems in the first place (any more than a headache is caused by a lack of paracetamol [that is, Tylenol]). The myth is actually endorsed by many people with mental health problems and by some mental health campaigners, partly because they believe it lends a medical legitimacy to conditions like depression and anxiety. However, research has shown that biological accounts of mental illness (including the chemical imbalance theory) can increase stigma, for example — by encouraging the idea that mental health problems are permanent.
It’s a good example of how these false beliefs aren’t just propagated because folks don’t know about science, or have any sort of malicious intent. Rather, there are oftentimes logical and understandable reasons why they arise and stick around in the first place. They’re still wrong, though, and worth debunking whenever they pop up. Head on over to Jarrett’s post for nine more.
BPS RESEARCH DIGEST
TAGS:BAD SCIENCEPSYCHOLOGY
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Monday, August 1, 2016
Did You Retweet today? #Amreading https://t.co/hzpxEkbK6I #Twitter #Followers #Follow #Socialmedia #SMM #Authors pic.twitter.com/ClGVdeR2s3
— M LeMont (@MisterSalesman) August 1, 2016
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