Practical Ecommerce was founded in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission is to provide down-to-earth articles and commentary to help ecommerce businesses.
Our authors are leading ecommerce practitioners, consultants, and journalists.
Staff
Kerry Murdock
Kerry Murdock
Publisher, Editor
Kerry Murdock is a former newspaper publisher, book publisher, and advertising salesman. He holds a B.S. from Oklahoma State University and an M.A. from The University of Texas at Austin. kmurdock@practicalecommerce.com
Joy Murdock
Joy Murdock
Treasurer, Controller
Joy Murdock was previously a tax practitioner and a chief financial officer. Her outside interests include vocal performance and attending the music and sporting events of her three sons. She holds a B.S. in Business Administration from Michigan Technological University, and an M.S. in Accounting and Taxation from The University of Colorado at Boulder. joy@practicalecommerce.com
Editorial
Armando Roggio
Armando Roggio, Sr.
Senior Contributing Editor
Armando Roggio is a seasoned journalist and expert in ecommerce and technology. “Testing web browsers is a hobby of mine,” he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. armando@practicalecommerce.com
Jill Kocher
Jill Kocher
Contributing Editor
Jill Kocher serves as senior SEO manager at Resource Interactive, one of the nation’s top-rated marketing agencies. Jill began her Internet marketing career in 1996 with Intel Corp. before immersing herself in SEO at Netconcepts, which was subsequently acquired by Covario. Most recently she was the in-house SEO manager at Groupon. jill@practicalecommerce.com
Sig Ueland
Sig Ueland
Contributing Editor
Sig Ueland is a writer in Madison, Wisc. He has written for many movie studios, a technology education company, and magazines, such as In These Times and Third Word. He is a co-creator and writer of the web series Space Hospital. Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film and Television and a B.A. in English from The University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago. sig@practicalecommerce.com
Pamela Hazelton
Pamela Hazelton
Contributing Editor
Pamela Hazelton is an ecommerce consultant, trainer, and speaker. She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security, and speaks at ecommerce conferences regularly. Her site is PamelaHazelton.com and she hosts the Shopability Matters group on LinkedIn. pamela@practicalecommerce.com
Dale Traxler
Dale Traxler
Contributing Editor
Dale Traxler is a pioneering ecommerce owner and operator, having purchased, grown, and then sold Beaded Impressions — a family of jewelry sites — over a ten-year period. He is a now a consultant, advising ecommerce merchants on strategy and operational issues. dale@practicalecommerce.com
Gagan Mehra
Gagan Mehra
Contributing Editor
Gagan Mehra is an ecommerce consultant and Big Data practitioner. He has worked in multiple industries, across four continents, deploying many ecommerce solutions. He is now engaged in the in-memory data management space and, whenever time permits, dabbles in new technology. gagan@practicalecommerce.com
Nic Murdock
Editorial Coordinator
Nic Murdock enjoys working out, building computers, being around dogs, hanging out with his wife and, most importantly, rooting on the Denver Broncos. He’s a graduate of Ferris State University in Michigan. nic@practicalecommerce.com
Advertising
Todd Jennings
Todd Jennings
Advertising Director
Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd’s hobbies include collecting old vinyl records. Martin Denny is a favorite. He then transfers them into digital files to be iTunes compatible. He is a graduate of Mesa State College. tjennings@practicalecommerce.com
Timothy Lyons
Timothy Lyons
Advertising Sales Consultant
Timothy Lyons was previously regional sales manager with both Penton Media and Hearst Business Media, where he assisted customers nationwide with electronic, print and other marketing programs. He’s a graduate of The University of Kansas and was a pitcher on the K.U. baseball team. tim@practicalecommerce.com
Marketing and Development
Brian Forkner
Brian Forkner
Creative Director
Brain Forkner is a seasoned animator, illustrator, and web designer. He’s an alumnus of Cartoon Network, Affies4Kids, multiple magazine publishers, and his own interactive mapping agency. He holds a B.A. from Rocky Mountain College of Art and Design. brian@practicalecommerce.com
Published on Apr 17, 2016
Top 10 Most Beautiful Girls in the World 2016
10. MEGAN FOX
One of the prettiest girls on earth is Megan Fox who was born on May 16, 1986. Megan is both an American actress and model, who started her career with a television sitcom “Hope & Faith” in 2001. She entered the movie industry in her first play in “Confessions of a Teenage Drama Queen” but found her supports in an action movie called “Transformers”. Megan’s name was also covered on many magazines by the Hollywood sex symbol. Her latest movie was a recent ‘Teenage Mutant Ninja Turtles’ in 2014.
9. SCARLETT JOHANSSON
This woman looks gorgeous in “The Avengers”. Indeed, Scarlett Johansson is one of the most beautiful lady who began her acting career in ‘North’ in 1994. But her breakthrough began since the age of 9 when she was nominated to the Independent Spirit Award for Best Female Lead for her play in “Manny & Lo”. Besides, she played in other movies including The Perfect Score, The Island, Iron Man 2, The Black Dahlia and Captain America.
8. Amber Heard
Amber Laura Heard made her fame when she played a leading role in ‘All the Boys Love Mandy Lane’ and ‘Never Back Down’ in 2008. However, ‘The Joneses’ and ‘Zombie Land’ earned her popularity around the world. Actually, she started her acting career when she was playing a small role when she was young until her adult roles increased her supports in the movie ‘Paranoia’ and ‘Machete Kills’. This woman’s name was mentioned in different magazines in the title of hottest lady in the world.
7. CHARLIZE THERON
Born as a South African-American actress, fashion model, and producer, Charlize got popularity for the roles in some thriller epics. For example, 2003 Monster was her first breakthrough when she later won Academy Award, Golden Globe Award, and Screen Actors Guild Award for Best Actress. This lady has played in more than 30 movies, and has got US citizenship since 2007. Moreover, Charlize initiated her own production including television and films.
6. MERYEM UZERLI
Born on August 12, 1983, Meryem Uzerli is actually a hybrid actress and model of Turkish and German ethnicities. Meryem earned her fame when she was acting in the Turkish TV series ‘Mera Sultan’ and other German movies including ‘Journey of No Return’ and ‘Jetzt Aber Ballett’. Like other actresses, she gained plenty awards from television and acting like ‘Silver Horse Award’, ‘TV Stars Award’, ‘Turkey GQ Awards’, and ‘Turkish Antalya Television Award’.
5. IRINA SHAYK
For seven years in a row, Irina is a very famous Russian actress and model whose body shape was often noticed in the Sports Illustrated Swimsuit Issue from 2007 to 2014. In addition, her appearance was put on the covers of various magazines. Irina then had other modeling contracts and worked for Armani Exchange campaign, Elle Annabelle, Twely Paris Capital, Woman, and Bolero. In 2014, she began her career in a prominent Hollywood movie ‘Hercules’ acting as Megara character.
4. AISHWARYA RAI BACHCHAN
Now if you go to India, you will hear about a Miss World pageant of 1994, Aishwarya Rai Bachchan, who is a model and actress. She was born on November 1, 1973. One of the famous actress for Bollywood, she is also regarded as the premier figure to gain a number of awards from the movie industry. Quickly transforming from a simple model to a celebrity in television commercials, she still remains her fame and supports locally and internationally.
3. ANGELINA JOLIE
This lady is known for her beautiful mind and appearance. Angelina Jolie is one of the richest Hollywood actresses who has contributed her money to numerous charities. She also adopts a few children from developing countries. In movie career, Julie earned an Academy Award when she acted in ‘Girl, Interrupted’. On top of that, Julie is one of the highest-paid actress in Hollywood since 2009, and she also became a Goodwill Ambassador for the UN Refugee Agency in 2001.
2. KATE UPTON
While Kate Upton known as Katherine Elizabeth spent her childhood in Australia, she was actually born in Michigan, the United States. Luckily, Kate made her fame in Sports Illustrated’s Swimsuit Issue and her picture was published on various famous magazines like Vogue Italia, The Daily, and British Vogue. On top of that, Kate was also listed in the top five hottest woman by MODELS in 2012, and ranked as the 2nd number in the list of top 10 most gorgeous women in 2015.
1. MONICA BELLUCCI
When Monica was 16, she already started her work as a model. She is one of the most beautiful women, who was born in Italy. However, this model found her modeling opportunity in Paris and New York. One of the best actress as well, Monica has acted in more than 50 movies. She started her acting career since the early 1990s, but until today, she remains the prominent star in both Hollywood and European productions.
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COMMENTS • 314
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Top comments
Natalia
Natalia3 months ago
where is Beyoncé and my mum?
Reply 24
View all 6 replies
Jay Bee
Jay Bee1 week ago
In my bed :)
Reply
Musawenkosi Prescott Mahlangu
Musawenkosi Prescott Mahlangu2 months ago
So the most beautiful women in the world, all happen to be working for Hollywood? The tag should be "the most beautiful women according to Hollywood"
Reply 27
View all 6 replies
Francine Scott
Francine Scott1 week ago
No to whoever this vlogger is silly. Get yourself a channel and do one.
Reply
Gracia María Espinoza
Gracia María Espinoza1 week ago
not everybody is from hollywood
Reply
connor cadogan
connor cadogan5 months ago
they're all white and have chubby faces
Reply 10
View all 5 replies
lena gena
lena gena3 weeks ago
Beauty is Diversity!
Reply 1
Macblink Skylight
Macblink Skylight6 days ago
not chubby enough for me
Reply
Paul Norton
Paul Norton4 months ago
Avril Lavigne anyone??
Reply 8
View all 2 replies
I'mWearingYourGrandmasCoat ILookIncredible
I'mWearingYourGrandmasCoat ILookIncredible3 months ago
😍
Reply
lιgнт ѕραякlє
lιgнт ѕραякlє1 month ago
Meryem uzerli is the most beautiful woman ive ever seen
Reply 1
lιgнт ѕραякlє
lιgнт ѕραякlє1 month ago
But lol angelina jolie is more beautiful
Reply 1
Chloe Swan
Chloe Swan2 months ago
fist of all you can't say who the prettiest girl is bc they are millionste of girls in the World and it's impossible to say who the prettiest is. Also everybody has their own Definition if beautiful so this Video is irrelevant. ..
Reply 13
View all 4 replies
deepak kumar
deepak kumar2 weeks ago
yes dr
Reply
Stephanie'sWorld123
Stephanie'sWorld1231 week ago
Chloe Swan yeah
Reply
pola edwards
pola edwards4 months ago
But this is bullshit !
Hahhahaahha
Every girl is beautiful !
Reply 3
View all 2 replies
pola edwards
pola edwards4 months ago
ow ?
Reply
Sariah Mcdonald-Smith
Sariah Mcdonald-Smith3 months ago
ikr
Reply
Christian Jay Nwogu
Christian Jay Nwogu2 months ago
this is 100% crap, this is american standard not World standard. GET YOUR FACTS RIGHT!
Reply 5
View reply
The Invincible Indian
The Invincible Indian1 month ago
No! Scarlett Johansson, Meryem Uzerli, Aishwarya Rai, and Angelina deserve to be in this list
Reply 3
I SEE what you cnt see
I SEE what you cnt see3 months ago
they all did 100000 surgery + 10000k$ for makeup
to all girls who read this you are more beautiful than these bitches thy just have the money
Reply 14
View all 8 replies
I SEE what you cnt see
I SEE what you cnt see1 month ago
+Anthony no she was hav big noise and hear eyebrows so daam big
Reply
Anthony
Anthony1 month ago
+I SEE what you cnt see Meh.
Not every person reading this is more beautiful though.
Reply
Michael York
Michael York2 months ago
Kate Upton should have been first out of those 10, and then Megan Fox second, and I didn't even think number five was hot.
Reply 1
Eden Rick
Eden Rick1 month ago
I agree...
Reply
Macanzie
Macanzie5 days ago
I'm watching this to make myself feel ugly :D
Reply 1
Holey Moley
Holey Moley6 days ago
Theyre all mixed so of course they would be up there
Reply
Johan Lebbing
Johan Lebbing5 months ago
Where the hell is Halle Berry?
Reply 1
ericpapp
ericpapp3 months ago
crap
Reply 1
Blade Willow_15
Blade Willow_154 days ago
Hadid gigi?
Reply 1
Mehmet Emin Balcı
Mehmet Emin Balcı1 week ago
Number 6. Hey Turks. Hang flags :)
Reply
furkan karakaya
furkan karakaya6 days ago
rezil
Reply
Francine Scott
Francine Scott1 week ago
According to Top X Best vlogger.
Reply
Heidi Ai
Heidi Ai1 month ago
This video is supposed to be most beautiful WHITE people
Reply 1
Craig Carnachan
Craig Carnachan3 days ago
I Don't Think Angelina Jolen Should Get a mention as 3rd .. Glad Brads Free of that Pain ..
Reply
T Lott
T Lott4 days ago
Check out this American Beauty picture: http://www.redbubble.com/people/tlott/works/22525650-american-beauty?asc=u&ref=work_carousel_work_portfolio_1
Reply
I'mWearingYourGrandmasCoat ILookIncredible
I'mWearingYourGrandmasCoat ILookIncredible3 months ago
sorry but I don't understand why Scarlett Johansson is considered SO BEAUTIFUL.. I mean, she isn't really a girl with supernatural beauty.. she's pretty,but doesn't fit in the most beautiful women in the world tbh..
Reply
I'mWearingYourGrandmasCoat ILookIncredible
I'mWearingYourGrandmasCoat ILookIncredible3 months ago
Oh and omg! I was born on the same date as Aishwarya Rai!!
Reply 1
ericpapp
ericpapp3 months ago
I KNOW SHE IS PRETTY
Reply
Show more
There’s no single “best” way to advertise on Facebook, but in the following chapters, you’ll learn how to create, set up, organize and run highly-targeted campaigns to grow your customer base, revenue and business. ECOMMERCE MARKETING
The Complete Guide to Advertising on Facebook: Strategies That Convert
Tracey Wallace / 33 min total read Why Advertise on Facebook?
Earlier this year, Facebook publicly announced a change in their News Feed algorithm that further reduces organic visibility for businesses. This means you need to utilize Facebook Ads to reach your current and future customers. This is not the first time Facebook has announced something exactly like this.
But this change can be a good thing if you fully acknowledge and adapt your business with the Facebook shift that has taken place, then plan accordingly to take advantage of Facebook’s extremely powerful advertising platform.
There are over 3 million advertisers on Facebook, meaning there is a lot of noise to cut through if you want your brand to be seen. But if you have a Facebook business page, Facebook practically requires that you pay in order to be seen.
As I mentioned, the platform’s algorithms have evolved to favor the user and remove any branded posts the user hasn’t engaged with from their feed, forever changing the Facebook marketing landscape in the process.
If your posts aren’t highly engaging, or if you don’t post all that often, it’s likely very few of your followers will be ever see anything you post.
And honestly, that’s okay because your retail business isn’t a content machine.
Your products, your customer service and your industry expertise is where you excel.
And that’s also where a tactical Facebook Advertising business strategy can help you drive the increased traffic and higher sales you are working for. In the following guide, I’ll walk you through everything you need to know to maximize profits from your Facebook Advertising campaigns:
Which to use
When and why
How to set them up
What they should look like
What they should say
There’s no single “best” way to advertise on Facebook, but in the following chapters, you’ll learn how to create, set up, organize and run highly-targeted campaigns to grow your customer base, revenue and business.
Photo: Flickr, Joe The Goat Farmer
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace ECOMMERCE MARKETING
The Complete Guide to Advertising on Facebook: Strategies That Convert
Tracey Wallace / 33 min total read TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits https://www.bigcommerce.com/blog/create-facebook-ad-campaigns/ Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Tracey Wallace / 7 min read
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What you can do with Facebook and Facebook ads evolves every day. The constantly-expanding feature set enables users to:
Talk about your page and posts
Connect with your business on Facebook
Shop or take action on your website
Shop from your Facebook page
Shop from an ad
Install or use your app
Invite others to your events
Facebook organizes ad campaigns around each of these activities based on your ad objective, and they structure them by funnel initiative: awareness, consideration, conversion.
Facebook ad campaigns
Let’s walk through what each for these offerings is and why (and when) you’d use it.
Facebook Advertising Awareness Stage
The awareness section of your Facebook Advertising options is about increasing your Facebook business page visibility.
Read: this section is not about increasing site traffic or sales. This is specific to increasing the engagement on the content you post to Facebook, getting additional likes on Facebook to expand your business following or even just to get an impression from Facebook users who do not currently follow or like your business.
Your options here include:
Boost your posts: Paying to boost your posts makes them more visible to your current audience, i.e. more likely to land in their feeds. Facebook’s feed algorithm works to diminish the number of business pages that appear in a user’s feed. Many brands set aside a monthly budget for boosted posts –– just to get their activity in the feeds of those who already like and follow their brand on Facebook.
Promote your page: This ad unit is aimed at increasing the number of people who like or follow your brand profile on Facebook. Know that a larger audience does not necessarily mean larger reach. Even as you grow your audience, you likely still need to boost posts to make sure your audience is seeing what you post.
Reach people near your business: 54% of Facebook users check their Facebook account from a mobile device. This means they are likely out-and-about –– or mobile, if you will. This advertising shows ads to those users who are within a specified range of your business, promoting your Facebook business page. You can get creative with the copy here to encourage additional foot traffic as well as grow your Facebook audience.
Increase brand awareness: This advertising option uses Facebook’s algorithm to determine dwell time on your ads, then lifts those ads back up to users who spend a certain amount of time without scrolling — indicating a higher likelihood they’ll be interested in your brand or product. Here is how Facebook determines who to show the ad to:
types of Facebook ad campaigns
In the awareness stage, you have a lot of options, and it’s likely that a combination of all will work best. You’ll see the following sentence multiple times throughout this guide: it is essential that you test, measure and then double down on what works.
From a strategy perspective, know that not all of these campaigns are going to be best suited for your needs.
For instance, if you don’t have a bunch of content on your site other than product pages, boosting your posts likely won’t have a significant impact. Boosting posts results in increased social share numbers for content (i.e. blog posts), and increase social shares help to increase search engine rankings (theoretically).
And you don’t want to boost your product pages — a tactic best suited for awareness — because you want to convert on your product pages, which we’ll get to in the conversion stage.
So, for retailers who want to optimize their spend on Facebook, outside of testing and measuring (which you should do anyway), the best options in the awareness funnel are the two latter ones.
Why are Reach People Near Your Business and Increase Brand Awareness the best options for retailers?
Because they use additional targeting methods and algorithms to serve ads featuring your content and business page to those users who are more likely to be interested in it. In other words, your spending money where it matters –– not where it’s more likely to be looked over or randomly and accidentally clicked (costing you $$$).
After all, you are selling products, not content. Content can help to pull in potential new customers, but you don’t want to start too top of funnel. The goal is to convert users as quickly as possible –– and it’s best to do that with people who are already likely to be interested in what you have to say and sell than those who are not.
EDITOR'S NOTE
I’ll talk about Facebook targeted ads here in a bit. Yes, you can target a specific audience. However, consumer personas (what you would ideally be using to build your target audience) are not scientific. They are helpful for your marketing team, yes. But there is no harm is using additional Facebook algorithms like locality and dwell time to further boost your posts based on user relevancy.
Facebook Advertising Consideration Stage
The consideration stage in any funnel is when a person finally takes the next step and performs a particular action that either
a) Leads them away from their current experience
b) Asks a brand to give them more information.
These actions can include visiting your website (and leaving Facebook), installing an app, downloading a piece of content or RSVPing to an event (typically needing them to give you an email address).
More details about your options for Facebook consideration campaigns:
Send people to your website: This is exactly what it sounds like, an ad to get people to click over to your site. This is similar to a Google ad or any display ads you’ve seen across the web. You can lead users to a landing page specifically set up for a campaign you are running, to a product page, or even just to your homepage. The choice is yours –– and you should think through the desired actions you want users to take once they land on your site before you set up this campaign.
Get installs of your app: This isn’t as relevant for retailers, unless you have an app, of course. Exactly like it sounds, this ad encourages users to install an app, measured by increasing install numbers for your brand.
Raise attendance at your event: Facebook cannot be used to drive event attendance directly, but it can help to get RSVPs. And, those who RSVP will receive notifications from your brand every time you update something in the group. So be sure to follow-up on events post the event to add photos and thank yous. Make sure those who didn’t attend get a bit of FOMO for having not been there –– and let them know to like you page in order to get notifications about upcoming events.
Get video views: To be honest, I’m not sure why this ad option is in the consideration stage. My best guess is that it’s because a video takes longer for someone to watch than it does to just like a piece of boosted content. Either way, know that a video view will not earn you any site clicks or visits –– at least not directly. This is a branding play –– allowing you to show off your brand personality and products in a more visually engaging way.
Collect leads for your business: With this option, you can encourage users to download a piece of content, sign up for discounts, or any number of things. Conversions on this may be low, but the emails you get you can nurture on your backend and work to turning them into customers down the line.
Depending on the campaign you are wanting to run, any of these conversion campaigns could work for you.
For instance, if you are launching a pop-up event for the holidays, it’s smart to use the event promotion option and grow RSVPs. In that event, you can then promote holiday deals and discounts, as well as products. You can even drop in videos and other branded materials to give those RSVPers a better feel of your brand and encourage them to stop by. Keep in mind, though, you don’t want to annoy them too much. Don’t be Candy Crush.
For most retailers, however, the best options in the consideration stage are Send People to Your Website and Collect Leads for Your Business.
Why?
Because the first one drives traffic and the second one drives leads –– and both of these activities help to move users down a conversion funnel.
Facebook Advertising Conversion Stage
This is where all the quantifiable revenue generating activities happen. That doesn’t mean these are the only ads you should invest in — every part of the funnel is important. However, for retailers, conversion is key to success. And, Facebook conversion stage campaigns offer ideal analytics to make sure that the ads are working the way you want them to.
And that’s important. In the previous section I talked about using ads to drive users to your site. That’s cool. What’s even cooler is if you can see how many of those users are taking a specific action (i.e. buying a product or signing up for a newsletter).
For Facebook Advertising to be successful, you need to test, measure and double down where you see good returns. The conversion stage campaigns give you an easy way to measure.
Your options here include:
Increase conversions on your website: Similar to the “Get people to visit your site” option, this option uses Facebook pixels (which will you also need to install on your own site) to determine if a conversion action (i.e. watching a video, adding a name to a newsletter, buying a product) actually takes place. With these ads, not only can you see if a conversion action is occurring, you can also A/B test placement of your CTA to optimize for conversion activity.
Increase engagement in your app: Again, this isn’t relevant for most retailers, but if you have downloads on your app and aren’t getting many people to actually use the app, you can use this option to promote app engagement from those who installed.
Get people to claim your offer: This is a great option for holiday and annual sales. This allows people to claim your offer right on Facebook, encouraging them to go to the site to use their discount ASAP.
Promote a product catalog: This is one of Facebook’s newer offerings, and it is perfect for retailers. This option, also known as dynamic ads, allows retailers to upload their inventory to Facebook –– and then use Facebook’s algorithm to showcase relevant products to relevant audiences. Think of this similarly to what you say in the awareness campaign stage. Yes, you can use targeting to set an audience target for your products (i.e increase conversion to your website option), but dynamic ads adds an additional layer to that targeting, putting algorithmic intelligence to work.
Again, all aspects of the funnel are important for growing businesses. However, few ad types on the Facebook advertising platform stack up to the product level conversion, measurability, relevancy and scalability of dynamic product ads.
If you already have a relatively decent size Facebook following, look into testing dynamic ads instead of page promotions or boosted posts. Just be sure you have the conversion pixel on your own site set up so Facebook can track success and report metrics.
create Facebook ad campaigns
Early adopters like Rachel Kawn, the online marketing manager at The Honest Company, and Zach Greenberger, CEO of adMixt, are already seeing positive results here.
“Dynamic ads helps us connect our large product catalog to each unique shopper with relevant and timely product ads. We’re seeing strong results, including a 34% increase in click through rate and a 38% reduction in cost per purchase.”
Intro
The Complete Guide to Advertising on Facebook: Strategies That Convert
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace https://www.bigcommerce.com/blog/facebook-ad-targeting/ Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Tracey Wallace / 2 min read
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If you read through the previous chapter, you know that a few ad options offer an additional layer of algorithmic intelligence to show your ads to a more relevant audience. All Facebook ads, however, have targeting intelligence built in –– by you, the advertiser.
Facebook offers the following ad targeting categories to pinpoint your audience:
Location: Reach your customers in the areas they live or where they do business with you. Target ads by country, state, zip code, or even the area around your business.
Demographics: The customers your business serves are on Facebook. Choose the audiences that should see your ads by age, gender, interests — and even the languages they speak.
Interests: When people are interested in your business, they’re more likely to take action on your ad. Choose from hundreds of categories like music, movies, sports, games, shopping and so much more to help you find just the right people.
Behaviors: You know your customers best, and you can find them based on the things they do — like shopping behavior, the type of phone they use or if they’re looking to buy a car or house.
Connections: Reach the people who like your Page or your app — and reach their friends, too. It’s an easy way to find even more people who may be interested in your business.
Partner Connections (off-Facebook behavior): Such as owning a home, being in the market for a new truck or being a loyal purchaser of a specific brand or product.
All of these targeting options can be layered on top of one another to give you a bullseye view of the group of people on Facebook you want to see your ad. Facebook will even show you audience size and estimated reach as you increase the number of targets.
Let’s walk through an example.
How to Set up a Targeted Facebook Ad Campaign
Below, I’ve set up targeting to women in the U.S. who speak English between ages 18-30.
how to advertise on facebook
To help narrow down your audiences of 34 million people –– which is quite broad –– it’s helpful to use detailed targeting of demographics, interest and behaviors. If you’ve done this before, Facebook will track which have been most successful for you. If you are new, you’ll be prompted with the questions below so Facebook can best understand your intentions:
facebook ad targeting
Thankfully, there is a browse section to help newbies and experts find additional targets:
how to target advertisements on facebook
With some targeting –– in this case, for women who are or have friends who have recently gotten engaged and who like to travel –– plus making sure they are friends of people who already like my page (i.e. they may already know about my brand or have seen their friends like my brand), I have narrowed it down to an audience of 34,000.
facebook targeting tips
According to Facebook, my audience is now perfectly defined.
Now, it’s time to determine placements and spend.
Facebook ads can be placed in the feed, the right hand column, and specified as mobile or tablet. The easiest way to set this up is to allow Facebook to place ads where they work best for you. You do, however, have the option of defining where you want them to show up.
Mobile
facebook targeting bets practices
Desktop
facebook targeting categories
Right Column on Desktop
facebook targeting api
For spend, that part is up to you. In the next chapter you’ll learn how to measure — and maximize — your Facebook profitability.
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace https://www.bigcommerce.com/blog/facebook-advertising-costs/ Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Tracey Wallace / 4 min read
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Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, this reporting suite is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI.
In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site — including checkout conversions and new customer signups — are equally, if not more important to how you evaluate the overall success of your advertising campaign.
Be sure to set up conversion pixels properly in order to have Facebook track these measurements for you.
facebook advertising costs
To help you better understand the business impact and true cost of your Facebook ads, here are the seven essential metrics every Facebook advertiser should know and measure.
Impressions
This is defined as the number of times your ad is shown. More impressions mean higher brand awareness for your company. If you’re reaching new customers, promoting an attitude about your brand or launching a new product, brand awareness should be one of your top priorities.
Aside from the number of impressions, you should also consider the placement of your ads. Ads in the news feed are more than double the size of the right-hand column ad. Accordingly, the news feed ads can have greater impact and are more expensive as a result.
how much do facebook ads cost
Speaking of expensive, you should also look at the cost per thousand impressions (CPM) of your ads. If two ads are being shown in the same placement, spend more on the ad with a lower CPM, so you can reach more people for less.
Here is how you calculate CPM:
CPM = ad cost x 1,000 / # of impressions
Clicks
This is defined as the number of times your ad is clicked on. Clicks are a way to measure customer engagement and level of interest. The number of clicks tells you how many times people came to your website from an ad.
Put clicks in context by measuring the number of clicks divided by the number of impressions, or the click-through rate (CTR). The higher the CTR, the more interested people are in your ad.
Here is how you measure CTR:
CTR = # of clicks / # of impressions
Also look at the cost per click (CPC) of your ads. If your objective is to drive as much interest as possible at the cheapest cost, you want to spend more on ads with lowers CPCs.
Here is how you measure CPC:
CPC = ad cost / # of clicks
Similar to measuring the impact of impressions, remember that the placement of your ad makes a big difference on your CTR and CPC. Ads shown in the news feed generally have higher CTRs and higher CPCs than those in the right-hand column. News feed ads are larger in size and mixed in with a user’s organic content. Many people may click on news feed ads without realizing they are even ads.
Keep in mind that clicks are just a proxy for interest. Even if someone is interested in your product, they may not click on your ad because they are averse to doing so. Instead, they may view your ad and visit your website at a later time.
Facebook Conversion Rate
Conversions refer to actions taken on your website. This could mean different things to different businesses. In general, it refers to the desired action you want to take place. For example, it could refer to adding a product to a cart, checking out or entering an email address.
Put conversions in context by measuring the number of conversions divided by the number of page visits, or conversion rate. Your conversion rate indicates how likely it is that a visitor will take the desired action. When considering what to advertise, choose products that have a high conversion rate. Also, keep in mind that a higher CTR does not equate to a high conversion rate.
How you measure conversion rate:
Conversion rate = # of conversions / # of clicks
A metric that many marketers use to determine advertising effectiveness is the advertising spend divided by the number of conversions, or cost per action (CPA). The lower the CPA, the less you’re paying for more conversions.
How you measure CPA:
CPA = ad cost / # of conversions
When looking at conversion metrics, make sure to acknowledge the source. If a user receives an email from you, he or she is already familiar with your product and is more likely to take an action than a brand new customer. A user coming from a Facebook ad may be less familiar with your product and will likely have a lower conversion rate.
Return on Ad Spend (ROAS)
Return on ad spend (ROAS) is defined as revenue divided by advertising spend. This metric should be used for advertisers looking to drive sales immediately. The higher the return on ad spend, the better. Most advertisers look to at least break even on their advertising campaigns with a ROAS greater than 100%. If you look at lifetime value, though, you can afford to have a lower ROAS target.
How you measure ROAS:
Return on Ad Spend (ROAS) = revenue / ad cost
When evaluating your ROAS results, make sure to consider your advertising budget and click volume. We recommend getting at least 100 clicks on an ad before assessing your ROAS performance.
Keep in mind that if your goal is to build brand awareness or drive engagement, ROAS should not be their primary metric. Revenue is important, but new customers from a branding campaign are just starting to learn about your business. It will take time to nurture their interest before they make a purchase.
Lifetime Value
Lifetime value is the total projected revenue that a customer will generate during their lifetime. Advanced marketing teams typically set a goal for the cost to acquire new customers to be less than the profit margin generated over the course of a year from those customers.
Here’s how you incorporate Lifetime Value into ROAS:
Let’s say you spend $100 on Facebook advertising and 10 people join your email newsletter. In the first month, one person buys an item for $25. In the second month, two people buy items totaling $50. In the third month, five people buy items totaling $125. In three months, you’ve generated $200 from the people who joined your email newsletter. Since you spent $100 in ads, you have generated a 100% ROAS.
If you only looked at revenue from the first month in this scenario, though, you would greatly underestimate the value of your advertising.
In the next chapter, we’ll take a look at real examples from successful Facebook advertisers and show you how to create similarly-successful campaigns.
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 4
5 Facebook Advertising Strategies with Examples
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace https://www.bigcommerce.com/blog/facebook-advertising-strategy/ Chapter 4
5 Facebook Advertising Strategies with Examples
Tracey Wallace / 4 min read
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There are more than 1.4 billion people on Facebook. That statistic alone is a good enough reason to put some marketing dollars toward advertising on the platform.
But with that many people and such a saturated advertising platform, it is essential you go in to your Facebook marketing initiatives with a clear objective and plan for how you will reach it.
Facebook offers the following best practices for brands looking to create engaging advertising campaigns:
Know your business goal
Know your audience
Pick a topic
When the advertising platform you are putting your hard-earned money into provides hints on how to use it effectively, don’t ignore them!
Yes, you want to A/B test copy and photos to see which gets you better results, but before you even get to that step, make sure you know exactly what you are looking to get out of a Facebook advertising campaign, the audience you are targeting and the topic you’ll use to make it all come to life.
The following 5 examples will give you actionable models for how to advertise on Facebook and hone your business strategy on the world’s most highly-trafficked social media platform.
1. Generate Interest for Your Brand
Campaign type: Awareness Stage
Audience: Active Facebook users already following your brand
Topic: Passion for brand purpose (speak to the problem you are solving for customers)
Best for brands which are: Just getting started, launching an off-shoot brand, product or initiative
People already familiar with your brand are much more likely to buy. If you have relatively few followers, start out your Facebook advertising by working to grow your Facebook audience for brand discovery and awareness.
Remember, the more people that like your brand and engage with your content, the more it will show up in the feeds of their friends –– getting you organic visibility and potential new followers.
So, instead of looking exclusively at sales numbers in relation to the Facebook ads you are creating, measure brand awareness by applying a goal of getting as many impressions from your target audience as possible at the lowest cost.
Check out how Soylent speaks directly to a health and design-conscious audience both with their copy and visual creative.
facebook advertising strategy
2. Showcase Your Best Products
Campaign type: Conversion Stage
Audience: Active Facebook users following your brand, or active Facebook users who routinely shop online (targeted segment option)
Topic: Put urgency to the message, or talk to the pain point this product solves. Use customer-written reviews to provide credibility.
Best for brands which are: All brand types
The best-performing products on your website typically perform the best with advertising. See which products have the highest number of sales, or which products have the highest website conversion rates. Product price points between $10 and $99 typically work better for Facebook advertising.
Take mattress retailer Casper, for instance, which uses sponsored ads to drive traffic to its mattress product page.
how to advertise on facebook
Note: This ad actually takes you to Casper’s homepage, not a product-specific page. However, Casper only sells mattresses (OK –– and one pillow), which is apparent on that homepage –– with multiple CTAs to buy the mattress.
3. Inspire Activities
Campaign type: Consideration Stage
Audience: Active Facebook users following your brand, and their friends
Topic: Make it relevant to the season and your audience (and your brand!). Offer playlists or recipes and drive them to a newsletter sign up.
Best for brands which are: All brand types –– especially if you are looking to grow your email list.
No matter the season, be sure that the products you are using to advertise on Facebook inspire action from the audience –– both online and off.
Is spring right around the corner? Start advertising those floral dresses –– and get a boost in conversions from customers excited about upcoming warmer weather.
In the summer, feature a pair of headphones on a jogger, showcase earrings on a chic sunbather or accessorize a black dress with brightly colored accent jewelry. Be sure to craft your ads in context of the current seasons and activities with which your audience relates.
See below how Gap is taking advantage of the athleisure trend and a changing summer-to-fall season to advertise more fall-inspired workout gear.
facebook advertising tips
4. Celebrate Important Milestones
Campaign type: Conversion Stage
Audience: Active Facebook users following your brand and their friends. Use advanced targeting to target individual life events (like marriages and engagements, buying a home or graduating).
Topic: Offer discounts and coupons to help your customers and their friends celebrate life’s milestones.
Best for brands which are: All brand types
From graduations to weddings, Mother’s Day to Hanukkah and Christmas, the year is full of special holidays and life milestones that are likely relevant to your Facebook target audience.
Advertise to your audience with these in mind in order to increase brand trust, awareness and overall conversions. People like connecting with brands that understand who they are and what they care about. So use these moments to connect with people by speaking to the holiday lifecycle –– from the planning and preparation to the celebration and clean up.
Even though the ad doesn’t specifically say it, this is a Labor Day promotion (ending on Labor Day, September 5, 2016) encouraging users to get ready for fall on their day off.
facebook advertising example
5. Provide Product Incentives
Campaign type: Conversion Stage
Audience: Active Facebook users following your brand, and their friends. Even better if you can segment these ads for those who have already bought (a VIP message) versus those who never have (i.e. offer a trial or sample).
Topic: Offer discounts and coupons, or even a trial size of a product, to encourage additional buying or a net new purchase.
Best for brands which are: All brand types
Are you experiencing slower sales than expected? Is your store in a summer slump? Are the first few months of the new year not causing products to fly off the shelf?
Retailers often experience slower seasons or months, and these vary based on the business itself. You can counter these trends by providing more enticing offers, especially around milestones or holidays that occur during your lower-selling months.
See below how Blue Apron uses a discount to encourage additional sign ups.
how to use Facebook advertising effectively
If you’ve run any Facebook campaigns that have worked exceptionally well for you, please share your thoughts, ideas and execution details in the comments below.
Up next, we’ll go through guidelines and best practices for fine-tuning your Facebook ads — and increasing conversion in the process.
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace https://www.bigcommerce.com/blog/facebook-advertising-guidelines/ Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Tracey Wallace / 3 min read
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No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed.
What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad campaign.
Below are 24 guidelines to help you make the most of every dollar you spend.
Showcase high-quality images: You want people to pay attention to your image, not your image quality. Pay attention to angle and lighting. Images with highly saturated colors help the creative stand out against Facebook’s white background.
Refresh your creative: If you’re targeting the same audience for a while, you’ll start to see lower engagement as the audiences tires of seeing the same image. Refresh your creative once you start to see this drop.
Use the correct image specs: Observe Facebook’s recommended image width of 600 pixels to avoid having your image resized. If your image gets resized, it may not look the way you intended.
Minimize text in your image: Ads on Facebook may not include images with text that covers more than 20% of the image’s area. These ads will be disapproved by Facebook.
Grab your audience’s attention: Photos should be bright and eye-catching, ideally with a white background. Consider using Pixc Photos or Pixelz to remove the background of your image.
Use a good headline: Grab people’s attention with a compelling headline. Use simple and direct language to describe your product or service.
Include your product in the headline: Half of ads are viewed in 5 seconds or less. Include the name of your product or service in the headline to ensure that your audience knows exactly what you’re selling.
Describe your uniqueness: Generate a sense of allure and stand out from the crowd by using words such as “exclusive,” “unique” or “best” to describe your offering. Make sure Facebook users know that no other retailers can truly replicate the experience you provide.
Keep it short and sweet: Your audience is not going to read an essay about your product. We recommend keeping copy to 25 characters for the headline and 90 characters for the body copy.
Feature discounts: Include discount information such as “up to 70% off!” or “FREE gift!” in your ads, where possible. Consider creating an exclusive promotion for that channel, such as “use discount code Facebook10 to get 10% off!” Promotions typically increase both your click-through rate and conversion rate.
Mention price: If your goal is to drive sales, include the price in your ad copy to motivate people to buy. This is especially compelling if you offer low price points.
Use a number: Some marketers have seen that simply using any number in the headline can help increase the click-through rate. Outside of price and discount, some examples include: “Necklaces, available in 3 sizes,” and “5 looks to change your wardrobe.”
Include a timeframe: Create urgency with time-based language to compel users to take action. Examples: “now,” “today,” “this week only.”
Inspire action: Use strong call-to-action copy such as “Shop Now!,” “Learn More,” “Click Here” and “Get a Quote.” Reiterate your message by also adding a call-to-action button.
Stick to one CTA: Resist asking users to take multiple actions. If you include two messages such as “Connect now!” and “Shop now!”, you muddle your message and decrease its effectiveness.
Talk to your customer directly: Build a connection with your audience by making the ad about them, not you. Use the word “you” to form a relationship, and explain why your product or service is relevant to their needs.
Comply with Facebook’s policies: Avoid promoting adult products, weapons and more. Using sexually explicit or violent content is also not allowed. Keep in mind that if you don’t adhere to Facebook’s policies, you risk getting your entire ad account shut down.
Stay on brand: Ensure your colors, images and voice are consistent with your brand. Keep your advertising consistent across channels so customers can recognize your brand.
Tie the image to the message: Your message and image should complement each other. This may seem obvious, but it’s a common pitfall.
Match your creative to your landing page: To maximize your advertising efficiency, the image and copy in your ad should match the image and copy on the landing page. Not only is this a consistent experience for the user, but it may also impact how Facebook’s algorithm calculates your bid price.
Sequence creative to tell a story: Consider telling a story with your ads over time. For example you can update messaging about a ticketed event from “Get a sneak peek of this new album” to “Buy tickets today to this concert!” to “Last minute tickets available!”
Align with your goal: One of the most important things to consider when developing creative is your goal. If you’re looking to drive brand awareness, engage prospective customers with compelling and memorable content. If you’re looking to drive sales immediately, encourage users to click on your ads and send them directly to your product pages.
Measure your results: Look at available metrics to evaluate how people are responding to your ads. Click-through rate (# of clicks / # of impressions) indicates how relevant the ad is to your audience. Look at your conversion rate (# of sales / # of site visits) to determine if your product is being advertised appropriately or if your landing pages have room for improvement. For example, if you show a cute dog in an ad for a cleaning product, you may see high click-through rate with a low conversion rate.
Test and learn: Try different combinations of images and ad copy to see what works best. Examples: include just the product in the image, show the product being used by people, use an image that incites emotion.
To round out our Complete Guide to Facebook Advertising, 32 industry experts share their tips (and secrets!) to high-performing FB ads.
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace https://www.bigcommerce.com/blog/facebook-ads-tips/ Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace / 11 min read
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Facebook advertising is no nascent technology. Most brands with any Facebook presence have tested the platform’s advertising product, or at least boosted a post or two.
For some, there has been immediate success. Others have seen little to no return.
But at the end of the day, Facebook’s audience is growing –– and so too is webstore traffic from the platform. It’s clear that Facebook is a powerful force for all brands, and retailers have a bit of a leg up.
For one, retailers have something to market. A product that can solve a specific problem, and a target audience for whom that product is ideal. Second, retailers have customer data and can use that data to retarget as well as find lookalike audiences. And finally, retailers can use Facebook checkout and Shop to encourage users to buy –– without them ever even having to leave that platform (reducing checkout friction and abandoned carts).
Sure, it may not be perfect, but it is effective. Below, we caught up with 32 ecommerce experts to get their advice on how retailers should be using Facebook ads to increase engagement and profits.
Their tips cover the full gamut of Facebook Advertising: dynamic ads, creative copy, retargeting, landing page match concepts and much more.
It all comes down to one thing: is your Facebook advertising strategy as buttoned up as it could be?
Adii Pienaar, Founder, Receiptful
advertise-on-facebook-adii
The best part of Facebook Ads –– for an advertiser at least –– is just how much they know about their users: from preferences to behaviors and all the very detailed context added to each of those. This means that identifying and reaching one’s potential target audience is relatively easy.
But what you might find quickly is that scaling your costs and ad campaigns is a lot more difficult because –– depending on your industry or niche –– there’s many other advertisers fighting for the same attention.
The way around this is retargeting, because that immediately narrows down your focus to a more relevant audience about whom you know things that other advertisers didn’t know (like which products they viewed on your website).
To make the most of your retargeting efforts, I’d recommend these three best practices:
Implement the Facebook Pixel on your site immediately. This allows Facebook to track user behavior on your website with the added bonus of tying it back to their Facebook account. This also means that they can follow a prospective customer’s journey extensively; so a customer might first view your products on their mobile device and then complete the purchase on their desktop later in the day. The Facebook Pixel will be able to unify that kind of robust data to augment your ad campaigns.
Outsource the heavy lifting to the pros. It is completely possible to spend the time to learn all about Custom Audiences in Facebook. Or you can invest in some software to do this for you. I love the look of an app like Shoelace that uses a combination of AI and humans to propose retargeting campaigns that I can run, which eliminates my guess work.
Think about using retargeting to boost something you’re already doing. I’m assuming you already have an email sequence in place to help you recover abandoned shopping carts. So think about how you can boost those recovery rates by using retargeting. Email is only one channel and sometimes recipients ignore emails. If, however, they’re seeing your cart abandonment emails and reminders in Facebook about the products they viewed, but never purchased, you will definitely see a lift in recovery rates.
Ryan Bemiller, Founder, Shopping Signals
advertise-on-facebook-ryan-bemiller
Play the long game. Build a warm audience that’s more valuable in the long run.
Sure, you can run Facebook ads with the sole intent of making a sale. You can send visitors directly to a product detail page or even a custom landing page. However, you may find this is a more expensive route to take. You may generate sales faster, but it’s likely to cost you more per sale, and more to test until you find your winning ads.
Instead, consider using Facebook ads to generate leads to your email list. Then nurture your email list with a mix of useful content, and an occasional promotion. Finally, use Facebook retargeting ads to promote to your now very warm audience.
Your overall ad cost per sale is likely to be lower, and you will have developed relationships with more customers, which means more long term sales.
Peter Attia, Founder, Cucumber Nebula
advertise-on-facebook-peter-attia
When it comes to Facebook ads, we alway try to make the ad as personalized as possible. Even simply splitting the ads up by state and mentioning each person’s state within the ad showed a significant lift in clicks.
The other thing to keep in mind is that ads will start to lose their number of daily impressions quickly, so you need to rotate them out, often. One way to get around this, is to put up an ad that generates a lot of comments or questions. We’ve noticed this to increase our “Ad Relevancy” score, which in turn makes the ads display a higher number of impressions for longer.
Alex Birkett, Growth Marketer & Content Strategist, ConversionXL
advertise-on-facebook-alex-birkett
As with any advertisement, email or message you send, there are two parts you need to keep in mind: the pre and post-click experiences.
So –– and this is especially true if your optimization team doesn’t talk much with your social team –– you need to make sure that the message (copy + design) on your Facebook ads match the landing page to which you’re sending people.
It’s not generally a difficult thing to do (just make sure the design matches and the copy is similar), but things get complicated for two reasons:
General lack of cross-team communications.
A/B testing. When you’re A/B testing Facebook ads (or Google ads, or emails, or whatever), how do you align that with the landing page, where people also might be running tests? In addition, what are the KPIs? You A/B test some Facebook ads, and the click through improves but sales go down. Is that the result of the ad message, the landing page, a mismatch between them? It’s almost impossible to tell.
Both problems are difficult and can be solved in a few ways. You could set up a cross-functional optimization team that works with different teams within the company to ensure message match. You could all work out of a PM software like Experiment Engine or Iridion.
Either way, the tl;dr is keep “message match” in mind when you’re advertising on Facebook.
Bryan Bowman, Founder, AMZ Profit Pros
advertise-on-facebook-bryan-bowman
Know the traffic “temperature” of your audience and use it to present the right pre-frame/offer in your ads. This is probably the biggest mistake I see ecommerce sellers make with their Facebook ads.
They present a 90% off coupon to a completely cold audience that doesn’t even know they need the product being promoted. Then, sellers are surprised when an ad doesn’t perform or the cost per lead is prohibitively expensive.
This discount strategy may be effective when re-marketing to a custom audience or previous Amazon customers; however, with a cold audience you’ll typically have to develop rapport and credibility first.
Whether it’s blog posts, quizzes, surveys or videos, consider how much your audience knows about your brand or product and take them down a path that educates them on why your product is the best and why they need it today. Then they’ll be knocking down your door for that discount.
Alex Cleanhous, Co-founder & Chief Innovation Officer, Web Profits
advertise-on-facebook-alex-cleanhous
If you have an ecommerce store, create a Custom Audience of your biggest spenders by uploading a list of their emails to Facebook and then target ads to them.
You can also use Dynamic Retargeting to drive sales of products that people visited in your online store, or added to their shopping cart, to drive additional sales. If you don’t have an ecommerce store, focus on capturing the emails of your Facebook audiences and then convert them using broadcast emails and automated email sequences.
Jason Dea, Director of Product Marketing, Intelex
advertise-on-facebook-jason-dea
Nail it then scale it. Set a budget for yourself to test ad formats and audience segments. Once you find a recipe that fits, scale it. Don’t waste your time, effort and budget throwing things at the wall. Set limits on how much you want to test and then scale the ad campaigns that work, abandoning the rest.
William Harris, Ecommerce Consultant, Elumynt
advertise-on-facebook-william-harris
If you aren’t advertising on Facebook ads yet, you’re missing out. Get started by setting up retargeting. I’ve found that Facebook almost always outperforms every other retargeting platform that I’ve used and it’s pretty much a guaranteed way to collect more sales and see positive ROAS. Then, you can use that extra budget to put towards new customer acquisition.
Catalin Zorzini, Founder, Ecommerce-Platforms.com
advertise-on-facebook-catalin-zorzini
The first step with Facebook ads is to understand which type of ad is going to convert best for your brand. For example, some of the ads are intended to boost clicks to your website, bring in more likes on your Facebook page or get more installs for an app.
Selecting your objective is all about understanding what you want your ad to do for your business. As a side note, I would recommend really looking into the Facebook Ads that tell users which of their friends are also following your company or interested in your products. It’s like a way to get endorsements without having to actually talk to the people who follow you.
My second bit of advice is not only going to save you money, but bring people to your site who are actually interested. It’s all about targeting and focusing your individual ads on certain sets of customers. The Facebook Ad system has an impressive number of targeting filters for you to choose from, so if your product caters to 30-40 year old moms in the Chicago area, don’t try to grab those few random single woman who might be interested in your product.
Larry Kim, Founder, Wordstream
advertise-on-facebook-larry-kim
Facebook Product Ads are still relatively new and cost per clicks are pretty compelling. Prices have gone up in the last year, but are still OK. But they won’t be like this forever. Just saying, there’s a pretty big cost for waiting even a single quarter to jump on this bandwagon.
Danna Crawford, Owner, PowerSellingMom.com
advertise-on-facebook-danna-crawford
Timing is everything! Pay attention to market trends within your industry and run the ads at the right time of day and best day of the week with the most people in the age-group you are focusing on. Study the statistics before investing in ads and learn from the analytics each time to develop new strategies going forward.
Adam Lovallo, Editor, Grow.co
advertise-on-facebook-adam-lovallo
Carousel ads are a home run, particularly for ecommerce brands that have strong visual assets. If you do try them, it is well worth trying both conventional image and video carousels.
Kenny Kane, CEO, Testicular Cancer Foundation
advertise-on-facebook-kenny-kane
Share compelling imagery that tells a story or catalyzes an emotional response. Rather than posting a blatant shopping call-to-action, create FOMO (fear of missing out) that compels your followers to convert. At the very least, you will plant a seed which can be followed up with retargeting.
Raheem Sardar, Founder & CEO, RewardCamp
advertise-on-facebook-raheem
Showing ads to the right people is an important factor in Facebook advertising success. But selecting the right audience is challenging. An easy way to get around this issue is to upload your customer list and then build a ‘Lookalike’ audience, where the Facebook algorithm will pick people similar to your current customers. The Facebook algorithm is really good at doing this.
James Thomson, Partner, Buy Box Experts
advertise-on-facebook-james-thomson
While Facebook can help sell product, it should be treated as a platform for building longer-term genuine engagement with customers. Don’t use the platform just to sell; use it to educate and engage too, as that will motivate customer loyalty, which is far more valuable than an incremental sale from a random Facebook ad.
Drew Sanocki, Private Equity Operating Partner, Empire Growth Group
advertise-on-facebook-drew-sanocki
Most people forget to use Facebook on the retention side of things. Think of these ads as a non-opt-in version of your email program. Create audiences of customers who have abandoned carts or not purchased from you in 30+ days, then create some custom funnels to bring them back and increase your overall frequency of purchase per customer.
Richard Lazazzera, Founder, A Better Lemonade Stand
advertise-on-facebook-richard-lazazzera
The best piece of advice I have for Facebook ads is to change your copy and images frequently to avoid banner blindness as well as avoid making your ad look like a traditional ad. Most people aren’t on Facebook to shop, so to get them and get them to discover and engage with your brand, you must do more than just interrupt their news feed with a product placement.
Kunle Campbell, Founder, 2X Ecommerce
advertise-on-facebook-kunle-campbell
Focus inward on your brand’s core essence, tone of voice and baseline visual creatives. Get that right first. Then, use Facebook as a direct response channel by advertising with 1) Lead offers, and 2) Dynamic product ads.
Use Facebook advertising to amplify top performing organic Facebook content in order to get cheap fans. Utilize videos to tell stories about your brand. Because producing video ads is somewhat challenging, chances are your competitors are not doing it. It’s a great way to create brand awareness.
Remember to constantly test target audiences, create lookalike audiences of your customer list and top performing audiences. We’ve changed the mindset in our organization about Facebook from a content amplification platform to a direct response, profitable channel.
The devil is in the detail.
Kristi Hines, Freelance Writer, KristiHines.com
advertise-on-facebook-kristi-hines
Utilize Custom Audiences to target people who visit your website, people who have purchased from you before and are in your customer database, people who have signed up to your email list but haven’t purchased yet, and other segments of your audience.
Kevin Rizer, Host, Private Label Podcast
advertise-on-facebook-kevin-rizer
Take your current and previous customer phone numbers and create a custom audience within Facebook. Staying in front of people that are already familiar with your brand and products can lead to increased sales and customer loyalty.
Jan Lastuvka, CEO & Co-Founder, MonkeyData
advertise-on-facebook-jan-lastuvka
When creating Facebook ads, use influencers in your segments for targeting. In addition to your current targeting, target people who follow relevant influencers. This allows you to narrow your audience to people with a stronger interest in your product. For instance, if you sell men’s fitness products, add Obi Obadike as an interest in your targeting.
Jacob Firuta, Content Manager, LiveChat
advertise-on-facebook-jacob-firuta
If you are already displaying products on Instagram, you can hook it up to Facebook ads to woo people with beautiful photos. This works especially well for stylish accessories like designer watches.
Chris Van Dusen, CEO, Parcon Media
advertise-on-facebook-chris-can-dusen
Test & segment. Test your ad copy. Find out what message resonates with your audience. Segment your ad sets by demographic, device, and placement.
Michael Ugino, Co-founder, Sellbrite
advertise-on-facebook-michael-ugino
Take the time to really segment your audiences and get as granular as possible. There’s so much you can do to make sure you’re targeting your ideal customer, but you have to know who that is first!
Aaron Agius, Managing Director, Louder Online
advertise-on-facebook-aaron-agius
Prioritize your paid ad campaigns based on sales funnel stage. Start by trying to reach users you know are close to making a purchase decision. Usually, that’s people that have already visited your product pages or opted-in to your free offers.
Use FB’s retargeting ads and ramp up your bids to hit them 48-72 hours after they’ve engaged with your brand. After that, expand your campaigns to reach those who are still in evaluation mode (as in, those who know your brand, but might not be ready to purchase yet), as well as those who haven’t heard of you yet.
Timi Garai, Marketing Manager, Antavo
advertise-on-facebook-timi-garai
It’s simple: be relevant. First, use custom audiences and lookalike audiences to target customers with relevant offers based on the product pages they visited. This is good for remarketing and then getting new customers.
Then, take it a step further. Try to remarket to customers, who have done specific actions in your store. If a customer purchased a certain product, then go after him with ads of supplementary products or similar products. If a customer abandoned his shopping cart, go after him with a discount to turn him back.
Justin Mares, Founder, FOMO
advertise-on-facebook-justin-mares
Use image carousels in your ads and leverage custom audiences. For example, create a custom audience of your top spending customers and run a 1% lookalike campaign to that audience.
Ned Nadima, Growth Manager, Rare.io
advertise-on-facebook-ned-nadima
Understand your audience and use the advanced segmentation tools to display your ads in front of the right people.
Brett Curry, CEO, OMG Commerce
advertise-on-facebook-brett-curry
If you’re not advertising on Facebook, start with dynamic remarketing. Dynamic remarketing ads feature the products visitors viewed while on your site, now begging to be clicked in their Facebook newsfeed. Setup is relatively simple and this consistently generates strong returns for ecommerce merchants.
Ryan Stemkoski, Interactive Director, Zipline Interactive
advertise-on-facebook-ryan-stemkoski
Test different images with your advertisements. People browse Facebook visually, and finding the right image is critical to success. We will test different images with each campaign and we will even vary these images by device type to make sure that we’re maximizing the effectiveness of the campaign.
Rieva Lesonsky, CEO, GrowBiz Media/SmallBizDaily.com
advertise-on-facebook-rieva
Well, Facebook has 1.71 billion monthly active users as of June 30, 2016, and if you’re trying to reach globally, approximately 84.5% of our daily active users are outside the U.S. and Canada. Because promotional costs are so low, it makes sense to try boosting posts, creating ads and everything they have to offer and then checking in on the analytics.
Joel Cherrico, Founder, Cherrico Pottery
advertise-on-facebook-joel-cherrico
Facebook helps us grow two effective sales avenues: direct purchases from our online store and signups to our newsletter.
Combining Facebook Boosted Posts with remarkable giveaway packages has effectively grown our newsletter, where our best customers reside. Facebook Live videos have more effectively grown our newsletter, while repeatedly selling out sections of our online store with zero ad budget.
We simply put a pottery sale store URL link in the Facebook Page “Shop Now” button. Then, I place my iPhone on a tripod and live stream my pottery process. It’s like magic. Fans are literally inside our studio. They can ask questions, get answers and buy pottery in real time, from anywhere in the world.
Plus, the pottery process is remarkably mesmerizing, almost like a magic trick. It’s like the Discovery Channel’s, “How It’s Made” but with a personal touch. Imagine Bob Ross answering fan questions while painting, and also letting his fans support him directly by getting a great deal on a painting.
Have you experienced Facebook Advertising success? Let us know what you did in the comments below.
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
TABLE OF CONTENTS
Chapter 1
Your Guide to Facebook Advertising Campaigns (Only 3 Types Matter)
Chapter 2
How to Master Your Facebook Ad Targeting Strategy
Chapter 3
How Much It Really Costs to Advertise on Facebook: Analytics You Need to Know
Chapter 4
5 Facebook Advertising Strategies with Examples
Chapter 5
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
Chapter 6
32 Expert Facebook Advertising Tips to Increase Profits
Tracey Wallace
Tracey Wallace
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
View all posts by Tracey Wallace
Creamy Kiwi Apple Smoothie
ALISON MURRAY AUGUST 1, 2014 DAIRY-FREE, DRINKS, GLUTEN-FREE, NUT-FREE, PALEO, RECIPES, VEGAN, VEGETARIAN, WHOLEFOOD BLENDER PARTY 4 COMMENTS
Can I just say how marvelous it is to be back in the food blogging world? I’ve had so many people reach out the past week, and don’t worry, I missed you all too. We’re back today for another fabulous Wholefood Blender Party, and I can’t wait to see what wonderful wholefood drinks you’ve been enjoying lately!
Feel free to post your real drink recipes, share wellness advice, find new blogs and meet new people. I’ll be posting a recipe during the month as well, pinning all the linked posts to the Blender Party Pinterest board and selecting 3 entries to highlight from the previous post. Please also note, I’ve also started a new beverages Pinterest group board for anyone interested in contributing, follow me on Pinterest and then drop me an email with your Pinterest handle at ally@omnomally.com for an invite. Once you’ve joined, feel free to invite your friends too!
Wholefood Blender Party | Om Nom Ally
Featured Links | Guidelines | Join the Party | Ally’s Party Favour
Featured Links
It was a smoothie heavy blender party last week, with two of our features, and five out of the six recipes linked up being delicious, superfood rich smoothies. That’s not all we had going on though, and I implore you to check out the refreshing and cooling Cherry Mint Spritzer by Almost Bananas (as well as her Apricot Juice Syrup with a fermented ingredient option). If it’s really the healthy smoothies you’re craving however check out out features, a Blueberry Oatmeal Smoothie by In Search of Yummyness or a Kale and Spinach Smoothie by My Juice Cleanse Recipes, or any of the other links from last week’s Blender Party.
What was your favourite party favour from the last link-up?
Wholefood Blender Party | Om Nom AllyCherry Mint Spritzer by Almost Bananas
Wholefood Blender Party | Om Nom Ally
Blueberry Oatmeal Smoothie Recipe by In Search of Yummyness
Wholefood Blender Party | Om Nom Ally
Kale and Spinach Smoothie by My Juice Cleanse Recipes
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Wholefood Blender Party Guidelines:
For full blog party explanation and guidelines please click here.
The Wholefood Blender Party will start at 12pm on the 1st of each month and close at 8pm on the 21st of each month (AEST). Enter up to 5 links for your juices, smoothies, teas, fermented drinks etc. (see here for more info). Alternatively link up your Instagram post and include the hashtag #wholefoodblenderparty on your photo.
You must link back to this party on your recipe post, and post a link to this month’s Blender Party on your Facebook or Pinterest account. We’re really into the ‘bring a friend’ mentality at this party! The social media tag #wholefoodblenderparty may be used to help your followers find more posts.
Three featured posts will be chosen each from each party to be promoted at the next gathering. By linking up and joining in the festivities you agree to being contacted about future Wholefood Blender Parties.
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Wholefood Blender Party (21)
Guess what? You can now use your Instragram account to add suitable posts from your feed. Use the InLinkz tool below and click on the Instragram logo to add your post.
[inlinkz_linkup id=432151 mode=1]
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Ally’s Party Favour: Creamy Kiwi Apple Smoothie
With avocado and banana, this smoothie is rich, creamy and filling – it’s almost a ‘thickie’! I love the satisfyingly tangy taste of kiwi, apple and lemon and enjoy making this smoothie extra, extra thick – something easily done using simple ingredients from your fruit bowl of pantry.
Creamy Kiwi Apple Smoothie + 7 Ways to Thicken Your Smoothies | Om Nom Ally | As seen at the #WholefoodBlenderParty
5.0 from 1 reviews
Creamy Kiwi Apple Smoothie
Save
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Author: Alison Murray @ Om Nom Ally
Recipe type: Beverages, Smoothies
Cuisine: Dairy-free, Egg-free, Gluten-free. Grain-free, Nut-free, Soy-free, Wheat-free. Paleo, Raw, Vegan.
Serves: 2
Ingredients
Flesh of 1 medium avocado
1 medium banana
1 green apple, quartered and cored
2 kiwi fruit
1 cucumber
Juice of ½ lemon
1 - 1½ cups spring or filtered water
Optional extras: add one of these to the recipe for an even creamier smoothie (may change suitability for some dietary needs/choices)
½ tbsp flax meal/LSA
2 tbsp rolled oats (not paleo/gluten-free)
2 tbsp natural yoghurt or milk kefir (not vegan/dairy-free)
1 extra banana/avocado
1 tbsp chia seeds
Use frozen banana instead of room temperature
Handful of activated cashews
Order Ingredients
Instructions
Add all ingredients to the bowl of a high powered blender (such as the Optimum blender range). Blend on high until smooth and creamy.
Add some of the optional ingredients to make your smoothie even thicker and creamier.
Serve in two tall glasses and enjoy.
5927
Sixteen year old girl and her Camaro. 1975
560 Comments Floppycatman 1 day ago Photo story girl the Camaro reddit
Sixteen year old girl and her Camaro. 1975
turn
0 3 0 919
560 comments on the relevance
1422 savik1980 sent 1 day ago #
not weak in her Camaro for sixteen years
reply
+377 prohoy0 sent 23 hours ago #
and them to her for 14 years presented
reply
85 Mucha333 sent 21 hours ago #
Who!
reply
disclose the branch 72
bobonec sent 8 minutes ago #
They already can with 14 or what?
reply
685 Ursegor sent 22 hours ago #
Your face when you're only 13 years old, and my parents bought a bra is the wrong color that you wanted :(
reply
543 medin84 sent 22 hours ago #
Now it is possible
reply
disclose the branch 22
208 art314 sent 20 hours ago #
I'm right handed mouse button to find this picture, well, for a friend. and in discussions I found a cool image
585 KB
reply
disclose the branch 36
38 alexeytur sent 5 hours ago #
reply
disclose branch 1
12 alexeytur sent 2:00 ago #
reply
19 8onpoc sent 18 hours ago #
"Uncle, are you a pedophile?"
reply
disclose branch 1
9 REDLIS sent 1 hour ago #
reply
disclose branch 1
0 Ital sent 56 minutes ago #
I have 4 times I go to look at it, and do not think that I am a pedophile, such tits bea really think that the pedophile))))
reply
disclose branch 1
0 doxlblixoxol sent 11:00 ago #
Hay! Where continued ?? Who is it??
reply
0 ShiningMixer sent 11:00 ago #
It is, incidentally, not an actress? Somehow face seems familiar .-.
reply
-221 HellBells sent 22 hours ago #
show comment
reply
disclose branch 7
247 Molvain sent 23 hours ago #
I have this little girl ...
with large Camaro ...
Full pockets would promptly inserted)
reply
45 Robrob sent 21 hours ago #
I am looking for a woman. Kamarova not offer
reply
disclose branch 1
-35 Uwe2000 sent 21 hours ago #
show comment
reply
disclose the branch 14
72 Garpinir sent 23 hours ago #
pofarmazolit can be, right?)
reply
321 judex2010 sent 23 hours ago #
Here's a bit of color correction and Sharpe, the better to consider the Camaro.
reply
disclose the branch 28
46 savik1980 sent 23 hours ago #
yes not think that she was already 57, and let it be. )
reply
disclose the branch 30
12 matros11111 sent 22 hours ago #
Hunting them to grab and not let go. In the view of 20.
reply
+7 archi95 sent 23 hours ago #
Biting her certainly not mosquitoes)
reply
2 JayKayYou sent 19 hours ago #
Yabpokusal
reply
4 abazin sent 22 hours ago #
4-liter Camaro
reply
+1 dimapupkin sent 16 hours ago #
Cole ate a lot
reply
0 Susanin56 sent 14 hours ago #
and that her leg?
reply
0 blizlike sent 12:00 ago #
obviously the sun glare reflected bumper =)
reply
disclose branch 1
0 DoktorVaginator sent 15 hours ago #
She has the Camaro, and you do not)
reply
-1 KvazyMode sent 21 hours ago #
View would have on her 57-Camaro and summer ....
reply
-2 m0jjevel sent 16 hours ago #
this girl would have her mosquito strawberry translate
reply
-2 FilimonAnd sent 22 hours ago #
Picture taken one hour before a broken hymen.
reply
+255 igorrnc2002 sent 23 hours ago #
reply
+108 judex2010 sent 22 hours ago #
reply
+162 theBullks sent 20 hours ago #
It is strange that no one has figured it out. For LL.
reply
6 Moderobot sent 13 hours ago #
Color correction and svetokopektsii otsypte, please.
reply
11 theBullks sent 13 hours ago #
do not call, please, these compound words
reply
0 WhiteChaser sent 1 hour ago #
reply
159 konabevcev sent 23 hours ago #
To further color correction?
reply
+123 Ctajer1 sent 20 hours ago #
More slightly and the internet will have a new picture for advertising.
Type: ". I'm sixteen earned Camaro want to know what time to come in? Blyadoebuchiyvulkan100500tochkakomtvoyvyigryshzhdettebya !! 11 !! adyn !!! 11!"
littering a cry from the heart ...
reply
24 unerriar sent 16 hours ago #
With these boobs and other body parts it is not surprising to earn in 16 years.
reply
12 pikaSaint sent 11:00 ago #
Why are you so aggressive? Problems with dzhoykazino?
reply
disclose branch 1
5 drummashin sent 20 hours ago #
I Svetkokorrektsii please!
reply
33 konabevcev sent 19 hours ago #
Well, something like this
reply
disclose branch 7
2 gspot sent 15 hours ago #
And I can mulatochku!
reply
3 m0rejuice sent 22 hours ago #
Well could then highlight and right away
reply
365 bomberman2015 sent 22 hours ago #
Lord! Let's call a spade a spade! Boob she FIRE !!!
reply
337 Wabbajack1 sent 22 hours ago #
Fu! Pervert! Here the trade of cars, ubyabyvay, wanker!
reply
172 samalas sent 13 hours ago #
reply
disclose branch 4
76 FilimonAnd sent 22 hours ago #
And the cleansers be healthy. 70 vsezh.
reply
-1 apach sent 19 hours ago #
Oh, I would have made a joke about the fact that while she is not particularly there was sponge, but I will not.
reply
disclose branch 2
2 m0rejuice sent 22 hours ago #
Thank you, and I still could not understand why I can not break away from this picture)
reply
-14 CEPFazz sent 22 hours ago #
show comment
reply
39 Kinigos sent 23 hours ago #
here everything perfectly
reply
61 novavel sent 23 hours ago #
Give me back my 77th ..
reply
49 ARX12 sent 17 hours ago #
reply
-6 Lev1vlastelin sent 16 hours ago #
show comment
reply
disclose the branch 14
Yandex
Prayer which grants wishes
Great opening of psychologists: The technology of performance of desires. More:
success-psychology.ru
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Each year, as part of Operation "Family", a special committee of school staff goes to school neighborhoods, checking the conditions of life of minors, and including adopted children. One day, as part of such a commission, I was in a family that adopted by a three-year girl from the orphanage. Parents are their children, two boys 10 and 12 years. Mum and dad really wanted a girl, but the doctors have forbidden his mother to give birth to health, so go for adoption. Previously discussed, all the family council, paying special attention to the opinion of the boys.
There were six at the time of visiting the girl. I think that not every native child in our country live in such conditions. Single room, shower in it then just do not wish; and furniture and clothes and toys - all at the highest level.
Mother told me that, especially at first, the boys went to the girl on the street shadows, God forbid, their sister who hurt as kites flown. And watch over now, everyone is trying it or something tasty to give, or give away, and play with her never refuse. And it is growing is not spoiled, and helps around the house and listens, that's going to go to school, it is all that is necessary to buy.
I remembered that we psychologist once said in a lecture that the character of the individual girls who grew up in such an environment is called "little princess", and added that because of these girls grow best wife.
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Ten years ago, I led a creative writing course at the tenth. Stories of two students haunt me to this day
68 Comments dabudi 125 days ago text translation kripota reddit history nosleep dlinnopost
After graduating from college, I got a job as a teacher in a small town in central Wisconsin. On one of his creative writing classes, I asked the ninth-graders to write a story on the eve of Halloween. We studied the urban legends and folklore, and now it was the turn of students to submit their own stories.
Job Length: 100-1000 words. Notes: scare me.
The quality of work was as expected - after all, they have learned only in the tenth grade; but one story was beaten out of a stack of papers: the quiet work of the student, whose name was Jake. His story in the first person seemed so real ... as if he was immersed in the reality. Even too much. He seemed not invented it, and retell what happened to him really. I put the work aside, impressed.
Work Kate was the last of my stack. I clearly remember reading her sweat on my temples, bryakane red pen in my hand, and a strange feeling of fear in my chest. I put it on top of Jake's story and thought,
And what the hell do I do now?
I still lie copies of their stories, and I often wonder: Why are they still with me?
But they have something - they are so linked, and they have something rough and beautiful. I feel a strong desire to interesting works of students, so that I would be a shame to just let the flame go out of these stories.
I present to you the stories of their students, and all subsequent events that took place right here - I love a good story.
Jake's story
My parents took my grandmother Rosie to a nursing home when she began "to lose touch with reality," as they said. It seemed cruel. But she looked pleased. Quite happy, I guess.
I remember coming to her. She had an old wooden rocking chair, turned to the window. Outside, there was nothing but smooth field of green. Green eventually fades, and when it snowed, she stretched white carpet forward to many kilometers. I do not know what time of year Grandma Rosie loved most. It is not a lot of thought. Basically, she was listening to his radio, always one and the same station: 89.1.
But 89.1. not transmit any signal. There were just noise. Grandmother listened to the noise all day, apparently, waiting for his life. Before she did not reach out.
One day I went to her to convey a box of chocolates. Grandma Rosie rocked slowly in his chair, sitting in huge headphones, staring out the window and looking at the snow. I do not know if she understood that I was with her. I walked over to her and put the box on the small table, and then suddenly dropped her hand and grabbed me by the wrist.
- Shhh, - she whispered. - Listen.
Grandma Rosie leaned toward me, and I put her ear. I turned to him one earphone and listened. Nothing could be heard but the noise.
I was about to say something, but she covered my mouth with his hand.
- Listen attentively, - she said.
I did so, but did not hear anything but noise.
- They will come soon, - she said. - They're coming to pick me up.
It scared me a bit, and I went home. I told my mom and dad about what happened, but they did not see anything strange.
But I could not stop thinking about it. One night, when I could not sleep, I called on our radio Abby, my friend. She lived across the street and somehow knew what I know about the station 89.1. She told me that this is an old legend of the city, and if you want to learn more, you will need two things: a radio and a wardrobe with the door ajar. Turn away from the cabinet, the mood at the receiver station 89.1. and listen very carefully. At some point, through the noise you hear faint sounds of the organ, the distant cries and gnashing of metal chains on the gravel. Open the door - this invitation: close your eyes, and only if you do not open them - and the figure will get you in the closet. From this moment your fate is unknown.
- How do you know all this? - I asked.
- I heard about it, - she said. - Do not tell anybody. The fewer people who know - the better. I looked out the window and saw Abby in her bedroom. She put a finger to his lips.
- This is our secret - was heard in radio.
The next few days I was constantly thinking about the ritual and Grandma Rosie. Why would she play this game? Why she wanted to her fate was tightened into the unknown?
Once again, I told my parents that worry about Grandma Rosie. They reacted dismissively to my words.
- Since my grandfather died, she wanted to leave - my mother said. - She wants to be with him.
I wanted to learn more, so I decided to try this game for yourself. One late night I opened the closet door. I sat on the bed with his back to it, set up the receiver to 89.1 and put on the headphones. I heard a noise, and closed his eyes.
I already spent enough time trying to concentrate on interference. The longer I sat there, the more felt like my room shrinks. A feeling that the space is filled with something, like I was not alone.
Then I heard the distant sounds of the organ and the cries that seemed too far, but sounded like approaching me. There was a grinding of metal, and then I heard a voice:
"Open your eyes!"
I jumped, startled bed. Abby laughed hysterically on the radio. I looked around her room. I was alone. I looked out the window and saw Abby, she smiled and giggled. She lifted the radio to his mouth.
- God, how I scared you! - she said. - There's nobody there. You're such a coward.
And then I saw the closet door. It was open. 89.1 Interference hissing flowed from my headphones.
- I invented it all in jest, - radio chirped. But I was not sure if it was just a joke.
Two weeks later, Grandma Rosie died in her sleep. Its time has come. And I've had enough of these legends and superstitions.
Jake's story was the most interesting of the whole class. His writing style is, of course, had to adjust, but he had an idea: the mysterious legend, live the heroes with the feelings and open ending. I believe in the fact that he made it up, and thought so until then, until I read the work of Kate.
Kate story
Panic. Fear. No one would believe me. Never.
I told him that I was joking. About all this. It helps me sleep at night.
But I know what I saw. Young guy, ritual and death. Death itself. The Black Death from the tenacious grip, the essence of which surrounds its prey, zataskivaya companion in his secret lair and eternal.
But I was joking. All the while joking. So, everything was in order.
I needed to know. Know more. I went to her room. She looked recently abandoned, like cork, just pulling out of the shell. Headphones on the floor ... interference. Nothing but noise.
The noise from the closet. Labored breathing. Scrape the nail on the door from the inside. I grabbed a pen something, something else. Something dark. I can not open. I do not open it. I refuse to let it.
I slowly pyachus ago. A thin voice squeak.
Help me.
Interference echo surrendering the small room. Nothing but noise. I close the door on the way back. I never released it.
I do not tell. I never tell. My story does not exist. It just is not here.
Nothing, except for interference.
And now I have two stories, it seems to resonate with each other: a traditional story of Jake in folklore style and personalized the story of Kate, focused on emotions, regrets and secrets. Perhaps I am too long revolved in urban legends, or perhaps become a victim of a large number of terrible essays and short stories, and which can not be counted, but I could not help feeling:
This seems to be true.
A few days after Halloween I held Kate after the lesson. I wanted to learn more, especially about whether she was the heroine in the story of Jack's Abby, and if she confessed that her grandmother was in her own story. I got a job Kate and asked her how she wrote it. What inspired it?
She hesitated.
- Perhaps this is the vanguard. I was just experimenting with ideas. Did you like it?
I nodded. I told her that her story was interesting.
And so I began to speak, but was unable to continue. Just a few words flew out of my mouth, which were immediately interrupted by laughter Kate.
- Oh, my God, Mr. Patrick, it's just a joke!
Kate explained to me how she and Jake have agreed to write the same story, but from different points of view, on the one hand - to practice writing, but to a greater extent - to play me. All this is - fiction. Just draw for Halloween.
- We have caught you, Mr. Patrick - Kate laughed.
I smiled awkwardly. It was not bad, and yes, they have caught me. I told her that I liked her story.
- Come on and further develop your writing in the avant-garde style, and good for you to spend Halloween.
But something was wrong.
I drank a veteran English teacher initial course: I, a novice teacher in the new town, and he, the old teacher-weasel. I told him about my mission and history, who wrote Jake and Kate. He laughed, and thought for a moment.
- It seems strange, - he said. - You said that Jake and Kate agreed to play someone? They were friends - do not pour water on my classes at the beginning of the school year, but they stopped talking in the spring. They do not even look at each other anymore. Probably they had a falling out. Now apparently reconciled.
The next few weeks I have been closely watching Jake and Kate in their classrooms and in the hallway. They never spoke. They do not even look at each other. Once I asked Jake to stay after class and told him how much I like to watch his growth as a writer, especially - his story for Halloween. I smiled and said that his drawing of Kate was a success. Jake smiled awkwardly.
- So you're caught, right? - he said. - It's Kate's idea.
He argued that all of this - no more than fiction. There is no station 89.1 and no grandmother, who died in a nursing home. All characters and events are 100% fiction.
I told him, "Good job," and asked to write on.
Still, the situation seemed awkward. As if I missed part of the event. Is it possible that the two decided to play so I did not even talk to each other in the school? Or maybe they met and did not want anyone to know about it, so pretended indifferent to each other. He was 15 years old at the end. It seemed plausible.
But I could not sleep because of it. Nothing else mattered to me. I conducted lessons in the afternoon, and disappeared in the evening stories. News, sports, and any event receded into the background. The real world is slipping away. I moved forward.
Armed with a couple of possible names (thank you, school records), I called the nursing home nearby. I told them that I try to find an old friend of my mother, Rosie. Each ring was the same scenario: on duty looked through the files and found nothing. No one by the name I was looking for.
I wool online and spent countless hours in the stacks of the local library. I did not find any stories or urban legends about the station 89.1. And every time I felt that it was time to tie it, I took out a copy of Kate story.
She was the grandmother of Jake. It seemed as real - I knew that it - not fiction.
Quite desperate, I spent a lot of time alone in his bedroom, listening to interference 89.1 with closed eyes and slightly open the cabinet door. I am fully focused on noise, listened attentively and struggled, expecting to hear a melody body, sharp and restless screams away and bryakane metal chains. Sometimes it seemed that almost happened, I just need to focus a little more. And I felt a presence in my bedroom, which was about to get out of my closet - dark mist waiting to drag me to her. I wanted it to happen, because I wish that this story was true.
But nothing happened.
One day at school, I saw Jake and Kate smiling and laughing in the locker Jake. I walked past them, and Kate winked at me.
It was the bell. I finally broke down and stopped resisting the idea that I played.
It was all over. I completed my investigation of 89.1. Once again, I began to drink with my colleague, a lot of drinking, this time in a drunken state, I told him everything I was doing. He found my investigation idiotic and dangerous in the extreme.
- You too enjoy the history, - he said. - Something tells me that if you're trying to write my own. Just out of my head.
I pulled up stories from his back pocket and forcefully slapped them on the bar, sullying their drops of beer. My colleague took Jake's story for the first time looked at him. His eyes swept over the page and stopped, frozen.
- Wait, - he said. - You're not talking about Abby.
I shrugged. Abby was Kate, I told him. It was part of the game.
- I wonder ... - he said aloud to himself. - Hmm.
And he expounded me.
A year ago - about ten months before I moved to this town - ninth-grader named Abby missing. As if dissolved in air. Here it is - one in the room, and in a minute it's gone. Someone suspected that she fled, but no clues were not. No evidence, and crime. No suspects or suspicious figures in the family or neighbors.
She just disappeared.
I once read the story of Kate. My heart sank. All this time I thought she was in the house of his grandmother. But maybe I was wrong.
Perhaps the noise and rattle of the cabinet were heard from Abby. Kate did not specify whom she visited, or where she was.
I read again the avant-garde story, paying attention to every word, to be completely sure.
And in that moment, everything changed.
I spoke with the school administration, they got in touch with the authorities and the police conducted interviews with Jake and Kate. But this does not lead to anything. It did not matter that Abbie lived across the street from Jake. It did not matter that we were all on paper. It's just stories - the children said. Just stories. Artifice. In any case, Jake was not her grandmother in a nursing home. I'm sorry if they are scared of anyone. These were stories for Halloween, after all. And quite ambiguous stories, too.
Jake tearfully apologized for what he called a fictional character in honor of the missing girl - it's not even crossed his mind.
And now I was a monster because of what drew the two innocent children in the mess. The staff hunted me and the city crushed me. With me it was finished.
I stopped teaching soon after. I got out of school, carrying a small box with things, and Kate grinned, looking at me through the window of the first floor, with a knowing look. I have not seen her since.
I took with him not so many things, but picked up the stories. From time to time I pull them up and re-live the past. And sometimes, late at night inside me kindled a fire and a burning desire to go back to a small town in Wisconsin. Maybe Rosie's grandmother was a great-aunt, that the family all called Jake's grandmother, or perhaps it was an old friend of the family. Maybe I missed something in the story of the missing girl, about 89.1, about Kate's intentions. Perhaps I should try to perform the ritual several times, just to see what would happen.
Or maybe all that - nonsense.
It was 10 years ago. And I probably - the only one who sees in these stories a grain of truth.
And I just spend my time.
But he still does not let me sleep at night - a small chance that all of this - the truth. And often the idea that I ponder often than what really happened to Abby and her grandmother in the story: if all this - the truth, then why do children have written about it?
I have no clear answer. And never will be.
Perhaps they, like me, just like a good story.
Original
Translation mine.
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5196
In 1998, he saved it in during a severe fire, and in 2016 came to her college graduation in
383 comment iProcione 141 days ago photo story fire during reddit
In 1998, he saved it in during a severe fire, and in 2016 came to her college graduation in
turn
55
Room 733 (continued)
11 Comments dabudi 196 days ago kripota text translation reddit nosleep history dlinnopost
Start
Mr. Moen did not meet with us either on the day or the next. We were trying to catch him at lunchtime and then, when he went to work, but he constantly evades us. It soon became very clear that this old man is actively avoiding us. Lydia and I rarely met with since decided to spend the night elsewhere. I returned to our room twice a day - once in the morning and once in the afternoon. Typically, in the next room it was quiet, but that I did not get any better. I always felt something behind another wall that is watching me. I feel that this is the calm before the storm.
On Thursday before Halloween, I returned to the room in the evening to take a shower earlier than usual. I met Lydia day, and she told me that she is enough things Mike, which will last until the release, so I knew I would be there alone.
I took a total safety shower wing and then returned to the room to change clothes. I was supposed to meet with Ian half an hour to go to the party together, so I wanted to get out of there as quickly as possible.
Because silence pisses me off balance, I dropped my iPod on the dock and included AC / DC.
I got dressed and stood in front of the mirror to dry hair. I tilted her head and dried the hair from the bottom-up, to give them at least a little volume. When I looked up and turned off the dryer, I immediately noticed how quiet it was in the room. But this is not all that I could notice.
I was no longer in his room. Behind me were reflected dusty bed frames and wide-open window of the room 733. I turned around in a panic, trying to make sure I was really standing in my room. Turning back to the mirror, I saw that room 733 is still reflected there. Easy movement behind me was enough for me to run.
I grabbed my bag and phone and tore out of the room, slamming the door behind him. Going down in the elevator, I called Alice.
"I can not do so" - I said, as she picked up the phone. "I can not go back in that room. I will never go back. "
"What happened?"
I told her.
"God. What will you do? "- She asked.
"I need to talk with someone who know what the hell was going on. Tom Moen - is the only person we know and who were there in 1961? "
"The only person I know. Could be we try to catch it on the way to work tomorrow morning? We just hold it in a corner and refuse to move until it is something we can not tell. He comes at 6:30, judging by the schedule that I have. Do you want to meet me near the Starbucks in the Atrium? "
"Yes, damn it. My first lesson at 7:30, but I walked it. "
"Good. See you then. "
Usually I do not really like parties, but I'm glad I agreed to go on one of them this evening. Once we got there, I asked Ian to bring me something to drink. Since I do not drink so often, he was very surprised. I briefly described to him all that happened to me in the hope that he will not consider me crazy.
Ian brought me a scotch and Coke. It was the first cocktail of the evening for many.
Around midnight I went out for a smoke and checked his phone. I have received a voice message from Lydia, which she sent in 23:04.
"Hey, Becca, listen, I just, uh, I just very much a fight with Mike. He, uh, I think that his friends from the fraternity decided that this year's Halloween all newcomers must spend the night in the room of suicide. In our room. I just, I can not put up with it. He knows what happened to us, but still agreed to do it. Now he is trying to convince me that the Sigma Chi is behind what is going on in the room 733, because they were trying to create a mess on Halloween. I can not…"
I was interrupted by a message and dropped the phone in the bag. It is not surprising that Lydia was angry. This is not good. Not good at all.
I found Ian and asked him to take me home. Suddenly I felt very tense, very tired and very drunk.
When the alarm went off at 6 am, I should have a lot of effort to climb out of bed. I wore the same clothes, which had been that night and dragged across the campus in the Atrium.
Alice was already there with a cup of black coffee in his hand.
"I thought you might need it," - she laughed.
"How did you know?"
"Your messages".
"I wrote to you last night?"
"Yeah, about an hour the night. You spoke about the Sigma Chi. "
"Oh, God, yes." I pulled the sunglasses closer to the nose and a hood over his eyes.
"These guys - idiots. Remember I told you that it is - a tricky? Well, what if you had a scare in order to make room 733 caller interest, you know that other people want to enter into it. In this room, nobody came over the years, you can imagine how hungry this stuff inside? "
"Do you think they are really in danger?" - I asked, sitting on the steps of the administration building.
"Yeah. In fact, the only thing that comes into their hands - is that all suicide victims were alone at the time of death. "
"Well, it will not be as strong, if the inside is a few people?"
"In theory. We have learned a lot more, if you knew what it was. And we can not know what it is, not knowing how it came there. So we need Moen. "
"What time did he have to come here?"
"In fact, twenty minutes ago", - he said Alice frowned.
It took another half an hour before we finally accept that Mr. Moen again slipped past us, as usual. We went into administration, hoping to once again ask for a meeting with him.
The woman at the front has awarded us with cold eyes.
"Tom did not come today. Or any other day. He resigned yesterday. It looks like you will not be able to annoy him. "
"We did not molest him," - I said. "We just desperately needed to talk to him."
"We still need" - Alice added.
"In any case, you do not get his personal information from me", - she said, and went out of tune.
"So what we fucking do now?" - I asked Alice.
"Without Tom Moena us nothing else left to do."
"Alice, hell, I can not go into that room."
"Well, then I think, well, that have signed the order about your relocation."
"It's true?"
"Yeah. I received this news when checking work e-mail this morning. You are moving into the housing Morton and Lydia - in Tinsley ".
"Oh, thank God."
"I thought you'd be glad to hear it. I am also convinced the chief no one to settle in 734. "
"Glory to Satan."
"The only thing - you can not move until Monday."
"I can hold this weekend, given that the end of all this is already on the horizon. I need to tell Lydia. "
I opened my phone to dial Lydia, but noticed a red figure "1" on the voicemail icon. I pressed the play. It was a continuation of the message, which I received last night.
"... Even better look at his face shitting stupid, so I'm going home today. Do not worry about me, everything will be fine. I'm drunk enough to fall asleep, despite the garbage that is going on behind our wall. I was so angry. It would be better, I got in touch with a jerk-Beth, what with Michael-my-parents-should-be-relatives-I-just-a-fucking-backward-Benson. Let's meet tomorrow. Love you!"
The message ended.
"Damn it".
Alice looked at me questioningly.
"Lydia spent the night in our room."
Alice shivered.
"She's okay, right?"
"Yes, until it comes to a 733".
"She will not do it." I thought of constantly-open the large windows at the corner of the room. If not anything else, because the mere thought of them will keep Lydia away from the bloody room.
"Good. Well, since we no longer anything left to do, you do not want to see the book on the theology of the library? In fact it is the only place which is now open. "
"Of course" - I shrugged. The next lesson was only 10.
Little old lady who was sitting at the library counter, already, probably years 1000 Eyes Ms. Stepli were small and moist, her skin looked as if it was melting in the skull. But she was gracious and quite competent, sending us in the right direction to books on demonology, and even awarded us a curious look.
There were not very many. We read everything we could, but the information is either not relevant to our situation, or was not in English. We went back to her desk after half an hour.
"Mmm, and you have something on the occult?"
"Occultism? And ... "- her voice trailed off. "Yes there is. Over there on the left of the reference section. "
"Thank you. Sorry, I have a othodnyak, I can hardly use the Dewey decimal system, "- I said.
"I do not think she likes us," - whispered Alice as soon as we moved away from it.
"We, or topic that we are interested in?"
"Probably both, and then."
An hour later we are back to the bar again stuck in our quest. It was evident that we are beginning to annoy her, as her eyes narrowed in suspicion, when we come to it.
"Oh, sorry, you did not tell me where we can find anything on the Ouija, or ...?"
"Listen, girl." Ms. Stepli risen because of the stand and looked at us over his glasses. "I very much hope that this is to study".
"That's right" - I said.
"No, not to study", - at the same time with me Alice snapped. "This is a personal investigation."
"Investigations? What has the investigation? "
"Look, we're not going to engage in seances or anything ..." - I said.
"Well," - Mrs. Stepli smoothed the creases in his trousers and sat back down. "Because I will not let this happen again here."
"Repeat?" - Alice caught.
The old woman suddenly began to look uncomfortable and began to fuss, grabbing the stack of books on his desk.
"We may have something to eat at a seance ..."
"Ms. Stepli, we are trying to find out what happened to the body of Reilly in 1961," - interrupted Alice.
"And what happened here after."
"Well, it's not a secret, you know. A student committed suicide in that room. Awful, but not a mystery to the university campus. "
"Five students" - I corrected her.
"But you know that, do not you?" - Alice suddenly spoke very quickly. "Because it looks like you are quite aware of this issue. Please tell us how it started so we can get this over with. "
"Do away with it?" - The voice of Mrs. Stepli became quieter, but more focused. "Do not be so arrogant, young lady. You can not get it over with. People have always died in this room, and they always will be. There is no end, so you'd better stay away from that. "
"But maybe, if we know how it all began ..."
"It started just as you think. But everyone who encountered this, either very old or very dead. Just stay away from this room. Concentrate on your studies. "
I leaned over her desk. "Yes, with pleasure, but me and my girlfriend lived in the next room. Maybe you can forget about all these suicides, but we can not. It is, damn, we do not allow. "
"Young lady, I will never forget," - the voice of Mrs. Stepli became even quieter. "My friend Ellen was the first person killed in this room. She was my best friend, and does not pass and the night, so I had no idea how she vytiskivaetsya of this tiny window, it becomes the cold bare feet ledge and jumps down from the 7th floor of the building. "
Alice sighed. "I'm sorry. I did not know".
"Yes, but it's an old wound, my dear. Now, girls, I advise you to ask for relocation immediately. No one should have to live on the seventh floor of the building. And that's all I can tell you about it. "
Alice sighed, but nodded obediently. We do not know anything here. But at least it's a breakthrough - we have at least some information.
Alice began to leave, and I was going to go for it, but my legs would not move. Something bothered me - a small but sharp word rested in the history of Ms. Stepli word that suddenly became very important.
"Uh, Ms. Stepli" - I called out tired old woman at the table, - "Why are you talking about the window 733, as a little? I saw those windows, and they were huge, about 1.5 meters tall. "
"My dear, you're talking about a room on the corner, but it's just a closet. Room 733 - it is adjacent to her room ".
"No, no," - I stammered, - "it is a room 734."
"Yeah, well, right now , yes. When they built additional bedrooms on the south side, they changed all the room numbers. "
Oh, my God. I suddenly felt hot and sick.
"This is a tricky monster" - Alice whispered, standing next to me, her skin pale.
"Lydia."
We rushed through the campus at a breakneck pace, which witnessed only a few students began with sleepy faces on the way to their morning classes. When, finally, became be seen Reilly, I paused on the sidewalk, and suddenly my blood ran cold. From our vantage point it was clearly seen that in the corner of the room windows were closed - the first and only time I saw them in this state. And our room window was open.
We ran into the hallway, breaking through several newcomers uggah, sipping a latte, which only came out of the elevator. I hit the 7 and watched as the door closed slowly than ever. I leaned back against the wall, trying to calm his breathing.
"Alice, like, damn, did it happen?"
"I dont know. I, damn, just do not know. "
"She stayed there all night, Alice. In our room. One. "
Alice shook her head, but said nothing.
When the doors finally opened on the 7th floor, we saw a silent, empty corridor. I ran to our room with Alice behind me. Rounding the corner, I tried to open the door, hoping that it is not closed. And she was not.
Lydia looked at me. And for a second cruel glimmer of hope reflected in her tear-stained face.
But it was too late. A moment later she leaned forward easily, and she was gone.
She cried all the time that fell down.
Alice ran to the ledge, where Lydia was only while I was standing still. She leaned out the window and looked down, when there was another scream from the lower floors. Alice covered her mouth with his hand and walked away from the window, terror tears streaming down her face white as chalk.
The shouts outside became louder as more people saw what was left of my best friends on the cold pavement. I leaned against the closet and slipped to the floor. Death from falling. Lydia did not want to die like that.
I idly picked up one of the drawings that were scattered all over the floor. The figure was the mother of Lydia. She was dead. I picked up the second picture. It was the nurse Lydia. She was dead too. On the floor were dozens of pictures like these - Lydia drew all night. As for the things that were shown to them, I do not know. Lydia was a talented artist, and I have enough to see a couple of them that I felt sick.
Alice stood in the doorway, shouting something into the corridor. I do not know what she was saying, because all I could hear in the room - it is a high visas. Suddenly, from the slot cabinet he slipped a piece of paper and came to me. I picked it up and examined.
This figure was also made Lydia, but he was not like the others. It was drawn with exactly the place where I was sitting. The figure of the cabinet door was slightly ajar, and that something was looking out of the darkness.
I put the picture and looked at the closet. The door was ajar just like in the picture. I narrowed my eyes in an attempt to see what was inside. When I began to distinguish the features of the long face, looking at me, Alice lifted me to my feet.
"We need to get out of here" - I think she said.
I never went back to the room. My parents moved my things, and I spent the rest of the semester in an apartment off campus. I transferred to college in another state for my spring semester and graduated there.
Every night I dream of Lydia, which comes out of a tiny window, climbs through the cold eaves, rises and realizes that between her body and the terrifying abyss before her nothing. I can see how it looks down over 7 floors in the black asphalt and understand, although not accept, their terrible fate. I see dumb fear in her familiar features. I hear her pounding heart that is desperately trying to tap out every beat of life, that she had to live, and he knows that he has to have it for a few seconds.
I can see how she looks at me. And I see how it falls.
It has been 9 years since that night. And every autumn for 9 years, I'm calling the resident service department to find out which rooms are open to new students. Housing Reilly is always open. The seventh floor is closed.
This year, my life and work started, and I called much later than usual. I immediately hung up waiting.
"Resident service department," - said a male voice at last. "You asked whether there are vacant rooms in Raleigh?"
"Yes that's right".
"We are completely clogged, but Reilly has a waiting list. Although it looks like you got a call in good time. I will not promise you, but perhaps we will have to settle. We just got confirmation this morning. "
"Proof of what?" - I said slowly.
"We are opening the seventh floor."
Original
Translation mine.
The end.
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85
Why I will never match while hunting, when someone calls me by name
25 Comments dabudi 221 days ago kripota text translation reddit nosleep history
All these stories about the wildlife made me remember that my cousin told.
Hunting - it's a huge part of the Hawaiian culture, and children are often taught to hunt at an early age. With my cousin, who is now about thirty, and who is hunting for a good 20 years of his life, there were a few odd cases, while hunting, but one of them always stayed with me as the strangest. Have you ever heard of calling a spirit? I am sure that this legend exist not only in Hawaii, but the bottom line is that if you're somewhere in the woods, or just somewhere one, if you hear someone calling you by name, you should not answer. If you answer happens to be bad. I will write the story from the words of my cousin:
"I was eight years old when it happened, so I just started to hunt. I, my cousins and my uncle went hunting one night in Vailua. When we finished, we were a mile from our truck. It was about 9 pm, and it was already dark. My uncle said, "I will go to the truck, and you, the kids, wait here." But my cousins wanted to go with him. I said, "I'll wait here. Pick me, I will not go on foot. " I was too much in one day. My uncle said something like: "Just want to stay and wait for one?". I said, "Like hell! But I can no longer walk, I will wait. " He said he would be back in half an hour by truck.
Some time later, they left, I heard something moving in the bushes. Then I heard the voice of my uncle. "Hey, Kai! Let's go to". I said, "Like hell I'll walk!"
Then my uncle whistled.
You know, when you're playing outside with other children, and your dad whistles that you came home, and when you hear the whistle, you know, you'd better hurry up? That was such a whiz. So I got up and went.
My uncle was in front of me. I could not see him in the bushes, but I could hear him say something like: "If you will not listen, then you will get into trouble." Then he said: "Come to us right here." He wanted to get through the bushes, getting off the trail. I realized that there was something wrong, and said: "But I thought we were going back to the truck?". And exactly at that moment I saw the headlights of the place where we started to walk. And then I heard the rattle stereo of my uncle, he was always listening to the same song when hunting.
I ran.
As soon as I turned around, something grabs my backpack. I lower my arms back and let it, whatever it was, to pick it up. I reaches the car, and my uncle asked me: "Where are your things?". I show the place where fled, and say: "I followed you." My uncle pale and shouted: "Get in the car!"
I'm crying, I'm scared. I know that nalazhal. I know that it is impossible to respond when someone calls you, but it also sounded like my uncle. He immediately took me to his brother, and he blessed me. Up to the present day, when I hunt, I never respond if someone calls me by my name. "
Original
Translation mine.
turn
200
Something strange is going on with my wife. Part 3. Her green eyes ...
22 Comments dabudi 235 days ago kripota text translation reddit nosleep history dlinnopost
If you have not read Part 1 and Part 2 , please read them before continuing. For those of you who have been waiting for the continuation of the history, I apologize. The last couple of days have been, to put it mildly crazy. Read on and you'll understand what I mean.
When my wife woke up, we had a long discussion, what we should do next. As we talked, I casually glanced at her wrist and saw that the burn was still in place. She noticed my look, and it is usually sparkling green eyes began to dim. "It's me ... I'm sorry I can not tell you that you are not afraid of me ... but I myself no longer believe ...". Tears began to roll down her face, I hugged her and tried to comfort her, saying nothing in response. She was right, I began to doubt the man, whom I trusted and who protected me in all situations. While I am comforted by the fact that she was still the one who saved me twice from this terrible substance. In addition to doubting ourselves, we came to several conclusions, which were logical in light of recent events. Firstly, it seems that the entity can not appear in the presence of my wife that confirmed when she lost consciousness, and I could see it. Secondly, the entity may have developed since she learned to speak and to leave the house, or there are several entities, as some of you and may suggest. Thirdly, the technique could theoretically be a weak point for this thing as a phone call saved me twice already. Finally, something very strange is going on with this house, and the essence is not exactly want to let us inside. House - a place that needs to be checked once again. But it is too dangerous to just go back without any additional knowledge. So we decided to talk to the only person from the life of Natalie, who has experienced on a "coincidence" it and this entity, with its school friend Chris.
After a few phone calls, we learned that Chris lives nearby, he became a lecturer in the support group for the visually impaired. It turned out that he really gave a speech at 11 am, and we still had enough time to meet with him. We got to the living room of a small community, just as they were closing the doors. The prevailing speech Chris were life-affirming and full of emotions statements, he told everything he has achieved in his life. He ended his speech with the words: "The day I lost sight, was a day when I really stopped to live in fear!". We stayed close to him, and when the room was empty, we were approached by Chris, stood next to his wife, whom he introduced earlier in his speech. I do not know where to even begin, how to ask about his loss of sight, but before I could utter anything, he pointed to me: "Oh, coincidence did happen? She said that you would come ... ". Then he began to tell that immediately after the incident became the great-grandmother of Natalie communicate very closely with Chris. She felt very guilty about what happened, and strongly wanted to know everything that was possible to know. She also insisted that the match - it is only a matter of time before it happens again with Natalie, and look for ways how it can be stopped. When we spoke to Chris about the state of the house and of the characters that we have seen, his face became very serious. "Then she tried to do it, she was trying to tie that held the" sisters "in her home. I'm afraid that she might not survive this ... "- he said quietly. At this point, I am very confused. "Did you just say" sister "?" - I asked. Then Chris said that we need to go to his house, because still had much to discuss.
While his wife Chris prepared dinner for us, he told us about the day when he lost his sight. "I never told anyone about it, but your great-grandmother, but on the day when I lost my sight, before it happened, I'm pretty sure I saw a second nature for the first, which I watched in disbelief. And when I began to lose consciousness, I heard a whisper: "Food." He went on to explain that the grandmother called Natalie essence "sisters" since it was convinced that there are more than one. It is also believed that they feed on our fears, and not just the fear, and the more we fear, the more we attract these entities. It was logical, taking into account that I was afraid of my life, and now I am at the peak of his fear with as long as the one I had seen his lawyer, was the subject of my fear. After many years of studying ancient legends, demonology, mythology and family history, great-grandmother Natalie found a way to catch the "sisters". Perhaps that is why the house was a lot of strange characters, so the sisters do not want to let us into the house, she must have found a way to tie them there. However, the sisters still come and even went with me in the car, and this means that they are still able to move freely, but they certainly have a vulnerability in that house. All this has been great progress, but we still do not know how to settle accounts with these "sisters", which was a big problem. "Dinner's ready!" - We called his wife Chris, we went to the kitchen and great lunch just when we needed it so. Chris wanted to put an end to this, just as we do, so he insisted that we had spent the night at his house for our own safety. Given that I did not sleep for a long time, I gladly accepted the offer. We stayed in the living room, his wife Chris and I were on duty in shifts, to ensure that everything is in order.
Again I woke up at 3 am with unbearable thirst. I laughed to myself that maybe I have special physical predisposition to wake up because I want to drink the night. I looked at his wife, Chris, because it was her turn to be on duty. Satisfied that she was awake and staring at me with a gentle smile, I whispered: "Water", she pointed to the kitchen. I went to get a little worried that I could see the essence again. Fortunately, the kitchen was empty, and I went to the fridge to take water. Hell, in the refrigerator is not cold water. I thought that a bottle of water can be in the kitchen cupboard. When I opened it, I saw how big and dark. I turned on the light and saw something very unexpected and disastrous. In a corner lay his wife Chris, connected, and probably unconscious. And then it hit me! "Lunch is ready!" - That was the only word that his wife Chris said that day. I was so captured by an attempt to understand what haunts us, that just did not notice it. I ran back into the living room and saw that my wife was gone, and Chris is fast asleep. What happened after - just incredible.
I woke up Chris and immediately called the police. I knew they were probably dragged her into the house. I did not have time to tell them that my wife was gone, and I rushed to the door and went to the house. Yes, I know it is very silly, but we do stupid things when our loved ones are in danger. It's human nature. As I drove, I asked myself how I could not guess? Why nature is developing so fast? It takes other forms? This is because I was not supposed to survive after the match? Not to mention the fact that it happened twice? It preys on me? But then why did it take my wife? I - whoever they needed. Finally I got to the house. It was 6 am. Before I got out of the car, my phone rang. It was Natalie. "HELLO! Honey, are you okay ??? WHERE ARE YOU ??? "- she cried out of the tube. "I ... I'm so confused ... I thought that we slept Chris? I'm at home. I'm home ... please just come home! ". Now I'm confused already. It's just my wife on the other wire? "Honey, your wrist ..." - before I could finish, she replied: "Yes, I have burn marks on the wrist." And I decided to come back. As soon as I started to roll out the car, I saw it. It stood in the window of the old house, sipping a glass of water. It smiles at me, eyes shining even brighter green than usual. I left beaten track, understanding nothing of what was happening. On the way back, I wondered if it knew that I would return to the house to look for his wife. It wanted to see me. But why? When I arrived home, Natalie ran and hugged me. Feeling heartless, I immediately grabbed her wrist to see it burn. She looked at me with disappointment: "This is me ...." Finally, I looked into her eyes, my heart sank. Her eyes ... they were black. The iris of her eyes was no longer a beautiful green color, so that calmed me. They were a deep black color.
Natalie a very long time crying after she saw herself in the mirror, and I'm still trying to understand what happened to me. It's been a whole day since her eyes had changed color, and we do not feel the presence of nature. Life seems normal, no longer ideal, but normal. Natalie still - it is, but now looks much more gloomy man. I spoke to Chris on the phone and he said that he and his wife all right, and they did not see the spirit since. Now, I write this news, and not sure if I should go back to the house and to continue the investigation. I can not help thinking that it would like to, I saw those eyes on the same day at home. It wanted me to know that it has taken away from me. I do not even know whether the return of beautiful green eyes Natalie to her, if I destroy "sisters". Given all this, I have been closely watching her.
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193
Something strange is going on with my wife ... Part 2. What is really "it"?
14 Comments dabudi 236 days ago text translation kripota reddit nosleep history dlinnopost
If you have not read the first part of my story, you should read Part 1 . For those who already know what's going on, let me continue. When my wife (Natalie) finally returned home, she burst into tears and could not calm down for a long time. She kept saying, "You ... you do not deserve this ... we do not deserve this ... we did not have to coincide with you ... I love you, you are important to me ... your family ... this should not have happened."
At this point I was totally confused. I comforted her, hugging until she stopped crying. Then, when she finally calmed down, I asked: "My love, but I do not understand ... Who is" she "... You talk about this entity?". She replied that she did not have a name for the "this", and that she had never really seen her. Only other people close to her, could sometimes see her. But they are always described her as someone who looked exactly like her, with the same radiant smile and with the same beautiful green eyes. "But when you cried on the phone, you know what I see it, because it is so? ... How do you know?". She looked at me and started to cry again. "I hid it from you, because I did not want to scare you ..." - she said. "All right, just tell me ..." - I said, pulling her to him. Then she told me the case of the last person who saw a "coincidence" that is found Natalie and this being at the same time.
When she was in high school, her family, namely her parents and two brothers used to see "it" (I began to call her "it" because it could not find a better word) in their home. It is always described as the smiling girl who usually just drank water. This phenomenon seemed to happen only in the house, it had never happened in the school or on the street. Her parents, being aware of the situation, was never allowed to bring guests home out of fear that they will be shocked by what can be seen. But one day, thanks to her perseverance, and the assertion that just seeing it will never bring harm to anyone, the parents were allowed to bring her boyfriend home. Natalie and her boyfriend Chris doing homework when she decided to go down to the kitchen and bring something to eat. When she came back, he heard Chris say, "Very funny ... but your smile is really scares me ...". Natalie stopped dead, but it was too late, the door to her room was open, and she was in the line of sight of Chris standing in the hallway. He turned to her, his face was white as chalk when Natalie heard the broken glass. She was in a state of shock, Chris looked at them both. He stood wide-eyed in the corner of the room, Natalie heard: "What the ...". Natalie ran to his room, but the door suddenly closed. She began to knock on it. "CRIS, or look at it, JUST DO NOT LOOK!" - She shouted through the door. But there was no reply, only silence. The door opened after five minutes, and she saw that he was lying unconscious. After he was taken to the hospital, they found out that Chris was blinded. The doctors could not explain it. And when they asked Chris to describe the last thing he saw, he barely choked out: "This ... this ... this ... grin ... black eye-blackest eyes ... and her head, oh, her head tilted to 90 degrees. I never would have thought that this beautiful face can be so distorted .... "
She believes that the only reason that I can still see that the coincidence happened on the phone, that is, I could not feel the full force, whatever that meant. I was surprised that such a "coincidence" as it had never happened throughout her life. And when Natalie told me that "they" were told that she was not hurt and will not actively try to "match" with Natalie. Then I asked about who the "they" who is constantly mentioned. "Well, when I was a child, my great-great-grandfather knew something about it. They kept it a secret, but apparently this has happened in our family before. " Then it became apparent that we needed to see her great-grandmother, which remained the only person who can answer our questions.
Natalie called Sway mom, she said that they did not support touch with her the last couple of years. Since her husband died, she fell into apathy and asked not to call her and broke all ties. She lived in the country alone, detached from the rest of the world. The road it takes about three hours away, so we decided to try to get some rest before a long trip. We barely slept a couple of hours. My wife woke me up this morning, saying, "Breakfast is ready," and went down. I noticed that we both missed our alarm clocks, so already 11 am. The first thing I did when I woke up - it was convinced that I do not see the essence. When I finally went down, I almost fell over when I saw my wife drinking from a glass of orange juice while standing in front of the entrance to the kitchen. "Lord, do not do it !!!" - I scolded her. She rushed up to me, muttered: "Sorry ...". I walked over and hugged her, "It's okay, we're both on the limit, but we get through this together." After breakfast, to which none of us had any appetite, we set out to find answers to our questions. As we drove, my wife held my hand, and I once again felt safe. That was a strange sense of security, because even after these crazy events, the street was clear and sunny, and I was driving calmly, sitting next to his wife. She smiled at me, I smiled at her, looking at her beautiful green eyes, mentally trying to throw a skewed image of the "essence" of his head. We were silent the whole trip so far, until they reached the house. He was in the depths of a small run, on a narrow dirt road. At the entrance to the old van was parked, but it does not seem that they someone used a few weeks. The house also looked deserted. My wife gave me her hand and I took it. "Let's hope for the best and see what we find ..." - I said. But before I opened the door of the car, my cell phone rang. At the same moment, as the first sound of the phone broke the silence, my wife squeezed my hand harder. She was at the limit, I understood. I looked at her, she smiled slightly. I pulled out the phone, looked at the caller's name, and read: "Natalie". My hand squeezed harder and harder. Suddenly I had a feeling that it was not my wife. Call it just intuition. I picked up the phone, when he realized that the person I see my peripheral vision, changes his facial expression. Breathing has also become more difficult, and then I heard her neck starts to bend. With a little courage, that I have left, I turned away, not even daring to look at her distorted face. "It was not me !!!" - Natalie screamed from the phone. At that moment, when her voice reached me, I felt the sound of breaking glass and burning pain in my hand, which lasted for a split second. I shied away from the pain, replying: "I know ... I think it's gone." I turned to look and make sure that it was not there anymore. I gasped, "Do not hang up ... ed here, we need to explore this place together." While she was riding me, she explained that when she woke up, seems to have been under the bed as if someone had knocked her and shoved under it. When she woke up and realized that I was not there, she realized that something had happened and immediately called. At this point, I was scared, very scared. So many questions came into my head. It says ?? It behaved just like my wife? How does it hold my hand? How is it out of the house? And most importantly, how can I distinguish this entity from my wife? And that's when I remembered the searing pain and looked at his hand. It clearly was burned "lucky." While I was waiting for my wife, I began to think, the essence said, "Breakfast is ready," and "I'm sorry." And why is it that it drank orange juice? It develops? It learns to fool me?
I was a long time in thought, trying to understand what it all means, until my wife finally came to 5 hours. It was getting dark, and I wanted to find some hotel and come back tomorrow. But my wife insisted that we at least need to know whether someone lives in this abandoned house. Before she got out of the car, she took a cigarette lighter out of his car and prizhgla them your hand. I was very upset that she did it, but, as she said, maybe it will help to distinguish between them? At that moment, any idea is logical to explain this fear sounded fine. We came to the door and knock, as the doorbell, apparently, was broken. "Did you hear that?" - The wife looked at me with fright. "Heard what?" - I was surprised. "Scream, it sounded as if someone is very sick ...". My instincts told me that we should get out of there, and sorry I did not listen to them. But before I could do anything, my wife had already opened the door, leading me inside. I held her hand, one foot holding the door. I was too familiar with the classic situation where the door abruptly slams behind you in a terrible house. Then I entered. When my eyes adjusted to the darkness, I noticed that the house was completely trashed, the walls were scratched unfamiliar characters, and broken furniture could see the shadow of something red. And then my wife began to feel ill and began to fall. "I ... dizzy ..." - she mumbled. I immediately picked her as soon as she lost consciousness. Then, to my horror, I looked back and saw her in the hallway. I could barely discern in the dark silhouette of her, but her finger pointed at me, and his head was tilted at an unnatural angle. I do not even have to be there to see it the other terrible features, I immediately turned to his wife in his arms. The door slammed shut behind us rarely! But, fortunately, my foot stood in the doorway. I groaned from the pain of the blow, threw himself into the barely open door and flew out into the street with his wife. I looked around, hoping that she was gone, but she still walked toward us slowly defiantly. The following were vague seconds because I ran adrenaline. I somehow managed to push his wife into the car and climb into it himself. When I looked in the rearview mirror, I saw her, her mouth was wide open, and she screamed. When I hit the gas pedal, I heard, as if all the windows of the house were broken overnight.
About half an hour, I went to a small hotel to stay for one night. Now my wife is asleep, and I did not batted an eye. I try not to take from her sight. What does this message on my arm? It plays with me, saying that I was - lucky, just in time wife called and saved me? Should I enter this house again with someone else? I wrote this extension is for you, very soon she will wake up, and we'll decide what to do next. I will be glad to hear any suggestions.
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206
Something strange is going on with my wife ...
29 Comments dabudi 238 days ago text translation kripota reddit nosleep history dlinnopost
This is my first post in Nosleep section, but I think you need to hear my story. If you want to immediately go to the heart, you can start reading the fourth paragraph. I was always afraid of monsters in childhood. Even in college, when it is considered that the time has come when you can call an adult, my biggest fear were monsters under my bed, in a closet or behind a window. I always told myself how stupid I was an adult and still afraid of something that does not even exist. It was not until as long as ... I met my wife. But before I tell you what happened, let me elaborate on how I met her, and it is important for me.
I first met Natalie in college. I was a nerd, but she still saw something in me that other girls have not noticed. She was a very kind man who always just good intentions. The more time I spent with her, the more I noticed how much in common between us. For me it was the most beautiful girl in the world. I could look in her green eyes until the day that I chose, when he proposed to her, and we finally got married.
Returning now to our family life - I'm working, and she is learning to master a remote. Life is beautiful, in fact, even perfect, too perfect. Once we were married, I told her all my deepest secrets, feelings, and most importantly - my deepest fears. I remember when I first told her about my silly fear of monsters, she initially did not take him seriously. But after a while, she began to notice that I shudder when I lie in bed and I can not sleep because of this fear. Being very careful, she took my hand and said that all would be well. My wife became my protector, she was the one who held my fears at bay. Her face was a face of an angel for me, a person who will protect me from the terrible things which would not only prepared for emergency life for me. I used to believe this beautiful green eyes, and every time I saw her, I knew I was safe.
Well, now to business ... strange things started to happen recently. The first case that I remember and that can be attributed to the country took place at 3 am. I woke up from a terrible thirst, and knowing what I am fearful man, took a flashlight to fetch water. As soon as I turned on the lights, I noticed that my wife is not in bed. I turned on the bathroom door, there was a light, I could hear the water flowing from the tap, so I thought that she was there. Half asleep, I went to the kitchen, and I almost had a heart attack when I saw my wife - she was standing in the corner and drank water. Although, when I saw her, I felt safe. She smiled at me, sipping a glass of water. I was so tired, mumbled something about how hot until filled his glass. She continued to smile until I finished and went upstairs. When I went upstairs, I called out to her that she, too, would be worth going to bed, as it was already very late. When I returned to the bedroom, where she lay and slept soundly. At this very moment I'm fully awake. I could have sworn that she was downstairs and drank water. I was afraid to go down again, woke her up and told him what had happened. Half-asleep, half-upset, she reassured me and told me to go back to bed. The next morning, she joked about how I was afraid of the dark, I see it everywhere, as a defender. "Besides, I was in the bathroom when you thought that I got out of bed," - she said with a warm smile, how could I not believe her?
A week later, there was another strange case. Now the light of day, on a Saturday morning, when Natalie woke me up at 11 o'clock, and said she was going shopping. About half past eleven, I finally got out of bed and got dressed for a late lunch with my beautiful wife. I went into the kitchen and saw her, she drank a glass of water. I smiled and said: "So come back soon, my love?". She did not answer, just smiled, sipping from a glass. Before I came to her, the doorbell rang, and I immediately went to the door to see who came. I opened the door. Yes, it was my wife, she came back from the store with their purchases. "Oh, you do not help me with this?" - She jokingly chastised me, I am put grocery bags at the door. When she saw that my face was pale, she realized that something was wrong. She sat me down and poured me a glass of water, and I told her what had happened. This time it happened in broad daylight, and I was definitely sure that I saw. For all that, how much I loved her beautiful green eyes, for the first time in my life I saw their fear of the unfamiliar. My wife was very strong, never afraid of anything. She said that there is something that she should have told me many years ago. She said that this happened to her often when she was a child. When her parents, brothers and sisters have seen it in places where it was not. They have never been able to explain these cases, but since they did not bring any harm, they are used to live with it, not even thinking about these strange meetings.
It took me several months to realize what she told me, but I also accepted it. As I said, my fear has always been monsters, not my beautiful wife. It happened a few similar incidents, for example, I saw her sitting on the bed, and then met her at the bottom of the stove in the kitchen. Every time I've seen this "essence", which is perceived as his wife, she just smiled and said nothing. Surprisingly, I was reassured that I saw my wife constantly, always smiling, always happy and always perfect. It is important to note that, however, in all these cases has never occurred matches it with the "essence." That is, I've never seen her in two places at once. I think, no sane person would ever think to turn to his wife, as he thinks that they see the "essence". But like I said, I calmed her green eyes, her smiling face, so sincerely that I did not care.
But today things have changed. My wife said that she was going to visit my grandparents, who lived an hour's drive from our house. She called me to, but because it was a Sunday, I do not want to do anything, I let her alone. And it finally happened. Coincidence. I was in the living room and watched TV, when he got up to take a Coke. There she was, my wife, who drank a glass of water and simply smiled. I'm used to it, knowing that it was not her, and - the essence, I smiled and said: "How nice to see that you still have to keep an eye on me!". She smiled and continued to look at me with those beautiful green eyes, which I harbored such love. And then the phone rang, and I turned away from the "essence" to pick up the phone. "Darling, I will linger a while since Grandma insisted me to stay for dinner!". It was my wife, and as soon as I heard her voice behind me immediately broken glass, my wife heard him on the phone. I turned and saw that the "essence" stared at me, not smiling now. On the contrary, her face was very unpleasant grin. She showed me the finger, her head bent sideways by exactly 90 degrees. But it is not so alarmed me, as her eyes. They were no longer those green eyes that constantly reassured me. They were pitch black, like those demons from the movies. I stared at her, and could not speak. "My dear, all right? You dropped something? "- Asked my wife on the phone. I whispered into the phone, "It's not me, is it ...." And then my wife screamed on the phone, "hang up and turn away !!!". I do not know how I found the strength to do this, but I did as she said. When I opened my eyes a moment later, it was no more. Confused and frightened, I called her back, she said she was already on his way home. "This should not have happened. We should not have to coincide, they said that it will not happen ... they said she was innocent ... ".
I was too scared to just sit and wait, and I am still looking over his shoulder. My wife should be back any minute. Once it arrives, I'll ask her who the "they" and what the heck is going on. She knows something, and I need to learn it, too. I never thought that someone who is so close to me and dear to my heart, the one who protects me, can become a monster which I fear more than anything else.
PS If you're interested, I'll continue my story, and tell you as soon as I have more information.
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424
The story of how Australians looking girl with pink bracelet
34 comments GreShNuk 285 days ago girl story dlinnopost
Chris Bray and Jess have recently returned home from India. Their journey was not a tourist - a couple pursued a very noble goal! The couple were looking for a girl with a pink bracelet, which came on a photo of a friend of Dick Smith. The man took a picture of a train. It depicts a homeless family living directly under the bridge. Among others in the picture have a little girl, on which there is nothing but a bright pink bracelet.
The story of how Australians looking girl with pink bracelet girl story dlinnopost
Dick this child so sunk into the soul, he asked his friends to go to India to help them through the little girl with shelter, clothing and education. The couple also had to open an account to Dick listed him money for a poor family.
Bray agreed. With photo and coordinates on Google Map, they went on a journey.
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turn
2085
"When I was in fifth grade, it was afraid that blink in the photo"
79 Comments ignicis 516 days ago girl photo not my reddit Milota eyes
& Quot; When I was in fifth grade, then I was afraid to blink pictures & quot;
turn
3164
Parent's Day in the children's camp
31 Comments genomcivil 547 days ago Camp girl grandfather term history of the network text
Little girl in rosy dress plaintively asks:
- Grandfather, take me away.
My grandfather (a T-shirt, Tops, shorts and numerous tattoos)
- Granddaughter, the camp has a camp. The term is necessary to depart completely.
turn
1640
The case of the other. [My]
51 Comments Ghmpo 755 days ago the story of the history of the girl longboard Case Life lyrics
A friend tells the story: He - riding on the promenade on the longboard and toured the passers-by, when suddenly towards him from the crowd rushes the little girl, luckily he managed it to jump (not with longboard course).
First, he ran up to the girl and asked whether all oK, luckily nothing happened, but then runs out the lady in the evening red dress (mom girls) and begins to scream:
You're a bitch on the way you look? She said.
A friend of mine was about to answer but then he realized that she was talking to him and it's not his daughter.
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